Blondes famously have more fun, but a jealous world has long joked about their intellectual limitations. Now blondes in Russia are fighting the bimbo image by forming their own political party.

Organisers insist that the Party of Blondes will establish itself as Russia's newest political force by recruiting 50,000 members within weeks. The blonde ambition, they say, is to challenge Dmitri Medvedev for the presidency of Russia at the next election in 2012.

“The Party of Blondes is for blondes, those who love blondes, and those who are blonde inside,” general-secretary Marina Voloshinova told The Times. Confusingly, she is a brunette.

“I dyed my hair blonde once but it was so awful that I decided never to do it again. I just have to stay blonde inside,” she said. “Blonde is not just a hair colour, it's in your brain and your heart. Blondes accept life in a more lively way, they really have more fun.”

The idea started as an internet community, the Club of Blonde Lovers, that evolved from a forum for jokes into a discussion about the many problems facing Russian women. “We decided to make it more serious and to form a political party. Blondes are very attractive and the Party of Blondes is a way to gain attention for issues facing all women,” said Ms Voloshinova, a 39-year-old economist.

“We want to make it easier for women to start small businesses because that is where they can develop themselves, and children's education is a major question. It is free on paper but everybody knows that you have to pay under the table to get your child into a good school.”

She added: “We will try to have beautiful blondes as party representatives. Unfortunately, a lot of our beauties have left Russia and we have to work hard to make life more convenient for women so that they will stay and be beautiful here. Men will vote for a beautiful woman, but we have to convince them that she is not only beautiful but also clever and a good leader.”

The party launched three weeks ago and claims 5,000 members. It needs 50,000 plus branches in half of Russia's regions to gain official registration. “We will be ready by May 31, which is the Day of Blondes,” Ms Voloshinova said. The party is seeking support from famous blonde Russians, such as Valentina Matviyenko, the governor of St Pertersburg, Maria Sharapova, the tennis star, and Ksenia Sobchak, the “It” girl.

“They don't have to become members, just sympathise with our ideas. To be a real political force we need to develop our own leaders, and there are a lot of talented women in the regions.” Non-blondes, including men, are also welcome. Indeed, the current leader of the nascent women's party is a man, Sergei Kushnerov.

“He founded the Blonder Lovers' Club so he became our leader, but that may change when we are more organised. Anyway, he has dyed his hair blond,” said Ms Voloshinova.

She insists that the Party of Blondes is not a joke and that it is serious about capturing the Kremlin in a country where ultra-nationalists and Communists ran in this month's presidential election. Mr Medvedev may even have a fifth columnist in his camp - his wife Svetlana is blonde.

“No other party in Russia represents women's rights. We want to teach women to love themselves and to believe that they can be all that they want to be,” she said.

“We will have a blonde president and if we find a great woman leader who is not blonde, we will make her dye her hair. To become the President of Russia, every woman is willing to dye her hair.”

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