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When a shell exploded in the street next to the international media centre in Gori yesterday, killing an experienced Dutch cameraman, it seemed a definitive Russian response to losing the propaganda war with Georgia.
Stan Storimans, 39, who had covered conflicts all over the world for RTL Nieuws, died as deadly shrapnel sprayed around outside the building where foreign correspondents had been reporting the war over South Ossetia to the world.
Mr Storimans, who leaves a wife and two children, was the third journalist to die in just five days of conflict, while his colleague, Jeroen Akkermans, was the fifth to be wounded.
Tiny Georgia was far more adroit in the battle for public opinion than its Russian adversary. It had set up the media centre to allow instant reporting from close to the front line, while the Russian Army tightly controlled access to South Ossetia, making it difficult to report its actions. Indeed, if the Georgian Army had been as aggressive as its public relations campaign then the war for South Ossetia might have ended very differently.
President Saakashvili, who came to power in the Rose Revolution, never lacked for a punchy warning about the threat to world order. Comparisons with Soviet interventions in Hungary (1956) and Afghanistan (1979) were liberally sprinkled with appeals for aid in the hope of galvanising public opinion in the United States and Europe to demand action from their leaders.
Mr Saakashvili was flanked by the Georgian and European Union flags, even though Georgia is not a member. The message was clear – Georgia was aligning itself with the West against its former Soviet master.
As foreign correspondents poured into Tbilisi a team of Belgian PR advisers launched a slick operation to keep them updated with e-mail alerts detailing the latest alleged aggressions by Russia and the Georgian Government’s reaction. On Sunday, for example, more than 20 e-mails went out to shape Georgia’s message that Russia had launched an invasion.
Some of the claims veered into outright exaggeration – such as stating that Russian jets were “intensively bombing Tbilisi” or that Russian troops had taken Gori – but the 24-hour news culture meant that many organisations repeated them without independent verification.
Russian officials were made to look defensive and clumsy, but their ace card was Vladimir Putin, who was intent on demonstrating that actions speak louder than words. Stern-faced, while dressed in casual street clothes, Mr Putin’s action-man persona transmitted a determination to prevail.
State-controlled TV gave coverage to the grief of Georgia’s victims in South Ossetia, while glossing over Russia’s actions. The aim was to maintain support for the Kremlin at home, with little thought for the international message. Viewers saw one woman claiming that Georgian troops had set a building with people inside on fire. “They drove them in like animals, closed the house and set it alight,” she said. “We saw in another place how a tank ran over an old woman, running away with two children.”
At the end of the military campaign Mr Saakashvili was photogenically surrounded by a huge crowd of supporters in a sea of Georgian flags. It was a message of defiant unity for the cameras, even though the outcome in South Ossetia and Abkhazia has been disastrous for Georgia. Mr Putin needed no props. Russia’s Army had already delivered his message directly into Georgia.
Victors and vanquished
Winners
— Vladimir Putin: he made it clear to the world that Georgia had been the aggressor and that his soldiers were intervening to stop “genocide”
— Dmitri Medvedev: he announced the end of the war to coincide with the arrival in Moscow of President Sarkozy, providing him with a diplomatic coup
— Russian military might: as a contest it was Russia 10, Georgia 0
Losers
— Mikhail Saakashvili: the picture of the Georgian President cowering from a Russian helicopter said it all
— The Georgian people: thousands paid with their lives or had their homes destroyed because of their Government’s misadventure
— Nato membership: Jaap de Hoop Scheffer, the Secretary-General, insisted that the war did not mean that Georgia had sacrificed its chance of joining the alliance, but it will not have improved its chances
— Western leaders: despite the diplomatic efforts and statements of outrage, they were outmanoeuvred by Moscow, unable to offer even a hint of military combat assistance for the would-be Nato member
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Here in Latvia I have an opportunity to see information from both sides - Russian TV channels and "western" information. To be honest - I trust noone. And I fully agree what is said in this column that Russian PR is very strong. It just focuses on Russian speaking auditory in Russia and former USSR.
Agris, Riga, Latvia
It is very said that so many lives were lost in the conflict. But it is nothing in comparisson to what might happen if Russians leave the region to US. Yes, this is all about US vs Russia influence. But Georgia as a part of NATO is a threatening fact to all the world. Think wider. World war III.
Alexander, Moscow, Russia
Iracli! I'm not russian but i want to ask you why the ossetians wanted russian passports and not georgian? If there wasn't the russian army,there will be no more ossetians! Ask them if they want to live with georgians after 3 genocides or with russians who rescue them every time.
Sergiu, Ottawa,
APPEAL OF THE OSSETIANS TO THE GOVERNMENTS AND PEOPLES OT THE WORLD
(http://osetian.com/newsarchive/appeal.html)
More information (here is only limited space) on:
http://aglanceinestonia.cafebabel.com/en/
Helga, Tallinn, Estonia
I have always thought that american news are free and cover all the details but latest events showed it is far from the reality
Rick, Dallas, USA
Some food for thought: Why did the South Ossetians hold Russian passports? Why were they armed? Why didn't they accept any of the peace plans? In fact Russia seems to be quite content with the dead Ossetians and its peacekeepers. It was in their policy plans. Theyve done NOTHING to prevent it.
Irakli M., Tbilisi, Georgia
Suprisingly, there is one more winner - China. It didn't become a centre of evil, like Russia in western opinion and Georgia&USA in russian one. It didn't agree to live by duble standards, like all EU did (and, certainly, USA). Yet it showed the whole world the best show in history, a peaceful one.
Sergey, Moscow, Russia
Also now it is clear for everybody, that western "democracy" cares about lots of things, but not about killing 2000 people, including ill people in the hospital, women, children. I hope, my country will never be so democraric.
Sergey, Moscow, Russia
How would the US react if Russia joined hands with one of the US neighbor countries, helped a Russian loyalist to become its leader and then started putting Russian bases all along the US border. I think I know the answer: remember Cuban Crisis 1962? Do we need a better precedent? Kosovo maybe?
Stan, Amsterdam, Netherlands
John: "you dont just launch a major invasion through the mountains in 5 days"
Well, sometimes we do: remember the Balkans. And, anyway, many agree, that it would be stupid for RU not to be prepared for such a outbreak.
Anyway, it all is a grievous matter, no one's hands have stayed clean.
Vadim, Moscow, Russia
Saakashvili is just a pawn in US vs Russia big game. The same as the Ukraine's president. It is clear that US government is ready to pay human lifes (not only americans in Iraq) for their aim "to bring their own vision of democracy all over the world". They will fail I hope.
Dzmitry, Minsk, Belarus
The fact that Russia was definitely not ready for the PR-war (unlike Georgia) is a proof in itself of the "criminal" intent of the Georgian governemnt. They were preparing for this war. oncerning the freedom of press in Russia and in the West, now the Western media doesn't look so "free" & unbiassed
Kinean, Leiden, Netherlands
Thanks for your appropriate opinion. Nicely to see that in the present course of events. Today is official Day Of Mourning in Russia.
Alexander, Moscow, Russia
"If the Georgian Army had been as aggressive as its public relations campaign then the war for South Ossetia might have ended very differently."
Are joking? the review on PR is very weak I think. I hope some one will introduce better article about Russia versus Georgia information war.
Gedas, Kaunas, Lithuania
- After georgian for few hours bomb away city and kill more than 1.000 people mostly russian citizen, Russia don't have a choice.
Russia never profit by PR and never will.
Dmitry, Minsk, Belarus
I think that because of the number of people killed on their orders George W Bush, Vladimir Putin and Mikhail Saakashvili, all three of them, should be convicted by the Hague international tribunal. Neither of them cares much for human lives. But of this trio Putin looks the most convincing. Pity.
Alexander, Moscow, Russia
It's a shame for me, that my army was prepared for this jump and our diplomacy did nothing for prevent the war. They did know about soon attack for S.Osetia, but just ignore on the top of diplomacy.
Georgian people and Russian people are brothers, but Russian Gov. and Georgian Gov. are insane.
Yurij, Krasnoyarsk, Russia
In my opinion Georgia won in this war. Why?
South Ossetia is in ruins after first day of georgian attack, 2000 osetians are dead, 30 000 people run away from region. But Russia is agressor and Georgia is victim in opinion of West. Great show by Saakashvili. Stalin would be proud of the compatriot.
Vlad, Moscow, Russia
I agree that my homeland, Russia, is not a match to USA and its partners/satellites in mass-media wars. I'm amazed to find a media source in the UK, which has courage to stick to the facts, rather then use the stamped cliche, most Eastern media portals get used to.
Sergey V, Moscow, Russia
I think that Saakashvili complitely lost the war. Us siply set-up him...
Kostya, Kiev, Ukraine
It seems that real war is between Russia and USA. This schema has already becomes classical. USA has strong media advantage, biasing EU to it`s side. But other countries like Georgia let itself be like hands of USA politics. Wasington said, Tbilisi done.
Dmitry, Novosibirsk, Russia
This article proves that for many of you, westerners, the war is not about justice, care about human lives and rigths, but is a TV-show, and you judge by whose show was more impressive. Fairly, I do not care who won the paper war.
Zloy Tugarin, Moscow, Russia
Don't forget that Georgia started the attack, murdered 2000 people. Let this be your 1st message before analysing the situation.
Iouri, Volgograd, Russia
I think Russia lost this war in longterm distance. Not far from this day everybody will forget Georgia had been the real aggressor. But they will remember CNN's pictures about Russian tanks in Georgia made with Belgium PR's support. Georgia will be a NATO member with US troops.. So... Coming soon...
Andrey, Moscow, Russia
2Lou, Sydney, Australia. You can't go to the city which is being shelled and make pics. Lots of ppl just burnt off in the fires. Russians took the rest from the streets and put the rest into morgues. You don't really want to see this footage, it is not like fake Reuters/Georgia PR foto galleries.
Andrew, Stavanger, Norway
Saakashvili is a friend of Bush. There are instructors from US Army, training Georgians troops. Until now Georgia was the second biggest allay of Americans in Iraq, with 2000 troops. Dose anyone think Saakashvili will do something without American approval ?
Alex, Sofia,
2seva boston: US/EU monetary and weaponry to infuse georgian democracy, thanks on commenting on how it's started, most ppl still don't know
Anton, Moscow, Russia
there is some evidence that those picture are actually fakes made by Georgian government. If you can read Russian, you can search for the discussions in Livejournal and ru forums.
To Dmitriy Ivanovs:
then why did Russia moved the troops in AFTER Georgia attacked South Ossetia?
Igor, Novosibirsk, Russia
Thank you for revealing these facts concerning the Georgian PR activities. Not that it comes as a surprise (it remotely doesn't to anyone who actually listened to Mr.Saakashvili public speeches these days) but simply because true analysis like this are so scarce these days in British media. Bravo!
Michael, London,
Georgia started the war, Russia ended it - John from Glasgow is right. Russia has been always a winner, the History proved that several times. The ukrainians should think twice before acting... I hope they have brains...
Michel, Geneva,
I don't know what is translated on western TV, but breif look across western news-sites showed me that situation is not so awful as it seemed from Russia.
Here we thought, that nothing good is said to western peoples about our position. Now I see - a lot of people understand things in right way.
Ilya Volkov, Moscow, Russia
Over 2000 civillians have been killed, thousands more wounded, many elderly and children. Yet all thge pictures are of soldiers fighting solders. There were pictures of a dead grandmother and someone with a child, but these have dissappeared. If 2000 US died we would have pictures of everyone.
Lou, Sydney, Australia
Now all the word have whitnessed the real intentions of Russian government - they care neither of osteins, nor of abkhazs,they want to restore their influence on the ex USSR space, to change democrativcally elected regimes, to control energy supplies.
Luckily, they failed.and the truth is revealed.
Dmitriy Ivanovs, Riga, Latvia
I saw it on the TV when Saakashvili heard the terrible sound of many shoots and made a signal for his bodyguards to hide and save him from this "Russian attack". And later it was known that those shoots was Georgian attack. Saakashvili was terrified by his own troops!
Irina, Jõhvi, Estonia
Georgia started the war, the Russians ended it. Georgia is so intertwined with US & Israeli military (day before Georgia attacked; a joint military exercise finished between Georgia & the US), there are still hundreds of US & Israeli military advisors in Georgia. The US knew what Georgia was up to!
John, Glasgow, UK
The claim that Georgia "won the PR war" is just a way of saying that the western media was determined to back Georgia despite the facts.
Richard Cheeseman, Wellington, Aotearoa/NZ
Wasn't that the whole point of this war from the day one?
Winning the PR war is a side effect, the primary objective was to reawaken readiness of the US/EU to make monetary and weaponry infusions into Georgia. So, absolutely, that's "mission accomplished".
Seva, Boston, USA
This has nothing to do with the tiny and protected minorities of democratic Georgia, it is about Russia tryign to control the region .Russia obviously had this invasion planned, you dont just launch a major invasion through the mountains in 5 days. Since when does Russia care about persecuted groups
John, Vancouver, Canada
I don't agree that Russia lost media war. Western media is heavily biased towards their interests. Having lived in both systems, socialism and capitalism I learned that Western propaganda is a serious bussines and that Westerners are the ultimate propaganda champions. Nothing compares to them.
Jovan, Vancouver, Canada
Yes, the neo-conservatives are most excellent at PR/propaganda/ideology/rhetoric/sophistry, but grossly incompetent at everything else.
Alex, Toronto, Canada
Saakashvili's photo ops remind me of Bush and "Mission Accomplished". But for me the salient image of this war (thanks to the Times) is Saakashvili, with a terror-stricken look on his face, literally brought back down to earth.
Alex, Toronto, Canada