Win VIP tickets
His death while fishing in the treacherous waters off Cape Finisterre was a blow to the French institution that was founded by his great-grandfather 140 years ago, and triggered speculation as to who would lead the company.
M Michelin’s body was found floating among lobster pots last Friday. Yesterday a Navy mine-hunter found his 24ft (7m) fishing boat on the seafloor, 150ft down.
A Navy robot camera scouring the site near the island of Sein could find no sign of the body of Guillaume Normant, a friend and experienced fisherman who had taken the tycoon out in search of sea bass.
The accident saddened France because the company, also renowned for its maps and food guides, has been a Gallic institution since the earliest days of motoring, and it remains one of the last great family businesses.
The company reassured its 130,000 workers that its future was secure under Michel Rollier, 61, who was co-chairman. But doubts continued about the succession because M Rollier is only a distant descendant of the founder of the company, also called Edouard Michelin.
The company has always been run by his direct male descendants, and no Michelin appeared qualified to take over. M Michelin’s six sons and daughters are too young, and only one of his brothers works for the company, in a middle-level job. Questions were raised as to whether his brothers Benoit or Damien could help to run the company. Another brother is a priest and his sister a nun.
Police do not suspect foul play but a mystery remained over the sudden death of one of France’s richest men. M Normant was a local professional with long experience in the Atlantic. Maritime officials said that conditions were acceptable when the fishing boat disappeared on Friday, although fog had cut visibility to 200 yards (180m).
But Robert Bougueon, the head of a local fisherman’s association, quoted M Normant’s wife as saying that M Michelin had persuaded her husband to take the boat out against his better judgment. “He didn’t know how to say no,” M Bougueon said.
Jean-Marie Figue, a spokesman for the maritime authorities, said: “It is a dangerous area where only professionals can fish. There are rocks, currents — it’s a real whirlpool.
President Chirac said that the French economy was in mourning for a great businessman. Workers at Michelin’s base at Clermont-Ferrand, where 17,000 people work, queued to record their condolences for the man who had modernised the company during his seven-year tenure.
M Michelin had earned the affection of the workforce despite a rocky start in 1999, when François Michelin, his father, handed power to him. That year Edouard enraged the unions and public opinion by announcing plans to cut 10 per cent of the company’s European workforce at the same time as he announced an increase in earnings. The Socialist Government of the time then enacted a law making it harder for companies to dismiss workers. He said afterwards that he had learnt a lesson from the episode.
M Michelin, who lived modestly in keeping with his family tradition, is credited with introducing openness and modern methods into a company that was notoriously secretive.
M Michelin, who had once worked as a messenger for the company during school holidays, re-established its presence as the main supplier for Formula One racing.
Last year it earned £520 million profit, although Michelin had said this month that harder times lay ahead.
M Michelin’s father, 79, still has an office at the company, but he was said to be unable to consider returning to management because of poor health.
Win a luxury weekend to Newcastle and its neighbour Gateshead, find out more here
Risk, resilience and embracing new technology
Industry sectors news at a glance. Interactive heatmap, video and podcast
Discover the power of collective thinking. Submit a solution and be in with a chance to win a Media Hub Home Entertainment System
The inside track on current trends in the charity, not for profit and social enterprise sectors
Everything the Business Traveller needs to know to make a better trip
Make the most of the summer and enter our fabulous photographic competition, you could win a £5000 holiday
Corsica is an island of beauty and contrast, an ideal holiday destination
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
The clever way to lease a new car is with Car leasing made simple™
2009
per month on 36-month
Personal Contract Hire (PCH)
2008
42850
Car Insurance
£24,250 - £30,346
MI5
London
£60,000
The Environment Agency
Bristol
Up to £90K
Boots
Midlands
OTE £85k
Credit Protection Association
Nationwide Opportunities
Completely London
Luxury Condo's in Manhattan with NYC views
The best new homes in Wimbledon?
Nationwide
Fabulous Cruise And Cruise & Stay Offers Including Virgin Atlantic Flights Prices Start From Only £699pp!
Last Minute Cruise And Cruise & Stay Offers. Med From £499pp, Caribbean From £699pp!
5 star quality at a 3 star price.
8 fabulous Canadian cities ...you won’t find cheaper
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Property Finder | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.