Gabriele Marcotti
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Last night, at Wembley Stadium, the New York Giants and the Miami Dolphins contested the first NFL regular-season game outside North America. It is part of a not-so-secret expansion plan by the league that would, potentially, result in all 32 NFL franchises playing one game per season outside the United States (they would move from 16 to 17 matches a year, ensuring that each club would maintain the same number of home and away games in their country).
Some Barclays Premier League club owners are watching developments closely. Eggert Magnússon, the non-executive chairman of West Ham United, and Stan Kroenke, a minority shareholder of Arsenal, have welcomed the idea. After all, as a promotional tool it makes sense.
Audiences are global, so why not give them a taste of the product in the flesh? Clubs have been going on preseason tours for years, but, precisely because far-flung audiences are becoming savvy, they know that a midsummer friendly is, ultimately, a meaningless exhibition match. There is nothing like the real thing - when points are at stake – to satisfy the craving.
But what if, in the search for new markets, they went one step farther? This year I had lunch with a former Major League Soccer (MLS) executive with plenty of connections in football. While emphasising that, at the moment, it is only talk, he outlined a potential future scenario that would revolutionise the sport: a Premier League club based in New York City.
Leave aside the inevitable (and largely justified) opposition from Fifa, the sport’s world governing body, and anybody with an appreciation of the history and traditions of the game. Remember instead that, throughout history, most of the seminal – and previously unthinkable – changes have been brought about by economics. If the potential profits are there, people will chase them, particularly many of the owners of Premier League clubs, nearly half of whom are from overseas and most of whom are quick to emphasise that they are “investors”. Investors, by definition, chase profits. And these investors, like it or not – in their guise as shareholders – “own” the Premier League.
So how would it work? First, you need a club willing to move across the Pond. A decade ago, Sam Hammam allegedly tried to move Wimbledon to Dublin or Belfast. His idea was shot down, but the club ended up in Milton Keynes. Most likely it would have to be a smallish club, perhaps one with a crowded catchment area such as, say, Fulham, or, if they win promotion, Queens Park Rangers. Not coincidentally, both clubs sit on valuable real estate and have high-profile owners.
Then there is the issue of logistics. New York is a seven-hour flight away from the UK, with a five-hour time difference. But that is less of an issue than it appears. While it is not ideal, you can fly out on Friday morning, arrive by noon local time and keep the whole squad on UK time while you are there (which means lights out at 7pm). You play at 12.15pm US time on Saturday (which is 5.15pm in England, perfect for television) and then fly back immediately afterwards.
You will get home in the early hours of Sunday (but that is no different from what happens after certain European ties). And, besides, it is only one league match a year. The Premier League owners could all chip in and buy a kitted-out 747 that everybody could share to make things smoother.
Admittedly, the fixture list would take some rejigging. You may want to ensure that the New York team gets a few more back-to-back home or away matches to lessen the impact of travel. And you would need some flexibility for European and cup-ties, particularly in midweek. But it is possible.
Beyond that, financially at least, things get attractive. Playing in the biggest media market in the world would raise the profile of the team and the Premier League instantly. Without getting too far into the argument of why the US has not fully embraced “soccer”, one big factor is that people want to watch meaningful games with recognisable stars. The MLS is not seen by many casual supporters as a top-class product. The Premier League is a whole different story.
What kind of crowds could be expected? It is difficult to say. The New York Red Bulls attendance numbers (about 14,000, unless David Beckham is in town) offer little indication. Consider instead the fact that more than a million people in the New York metropolitan area were born in Europe. Throw in those born in other football-mad continents such as Africa and South America and the figure rises to more than three million. And there are more Britons residing in the New York area than there are in Wigan, Bolton or Reading.
But the main economic lure comes from television rights and sponsorship. With a proper foothold in the world’s largest economy, one taken seriously by supporters and local media alike, the Premier League’s revenue prospects would rocket.
Back to reality. It will not happen for a while, perhaps it will never happen. But the harsh truth is that, if the Premier League ever choses to do this, the only organisation with any clout standing in its way would be Fifa. And history shows that, if it makes economic sense, people usually find a way around all the obstacles.
Pizarro’s painful lesson
Kudos to David Pizarro, the AS Roma midfield player, for speaking out on an issue that football is ignoring: the medical treatment players receive. “We take too many pharmaceuticals, whether painkillers or supplements,” he said. “When we get injured they shoot us up to make the pain go away so we can get back on the pitch. We play too many games and don’t have time to recover naturally between each match.” Wise words. Maybe the Professional Footballers’ Association and its equivalents across the Continent should take a look at what is going into players’ bodies and what those players may feel like in 20 years’ time.
Ticket costs relative
The cheapest tickets at the African Cup of Nations in Ghana will cost just under £5, a fifth of what it cost to buy a seat in the most affordable category at the 2006 World Cup finals in Germany. However, given that Ghana’s per capita gross domestic product is about a twelfth that of Germany, in relative terms the tickets are not that cheap.
Organisers wanted to make them more affordable, but fears of widespread ticket touting meant that they had to set a minimum price that is still too high for people’s liking.
Gabriele Marcotti is an Italian sports journalist and presenter who has an encyclopaedic knowledge of world football. He has also written two books
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Whilst it may be mouth-watering for some far-flung internet & pay-TV fans of the top clubs, I can't actually see huge crowds in England - let alone Bejing, Sidney or elsewhere - flocking to see Derby vs Wigan or Reading vs Middlesborough ... perhaps some flawed thinking here, methinks ...
Diavolo Rosso, Rome, Italy
Leave league games alone, consider moving the FA cup final to the US, always considering that the finalists are evenly matched
Hammersfan, Oslo, Norway
I'm not nearly as optimistic that what's really needed to move football into the fashionable zone of the American sportsfan's consciousness are meaningful games at the sport's highest level. "Soccer's" biggest challenge may be conquering the attention span of the North American TV viewer.
As to candidates for relocation. It seems to me there are two important risks. The low risk is a side so good that it qualifies for Europe. The logistics of that and a Premier League schedule (plus Carling Cup and FA Cup?) would be a nightmare.
The greater risk could well involve QPR or a club like it. As people in Britain like to say, 'no disrespect to Rangers' (which of course means NO respect at all), but the glamour of the Premier League (for the 'Borough of Queens Rangers'?) could be replaced in the following season by the reality of the Championship.
"Only 60,000 tickets left for Rangers match on Saturday against Colchester!"
DTM, Calgary, Canada
As an attendee of 1000+ Fulham games, I'm obviously thrilled you've considered us prime candidates for relocation. TV demands already sometimes require a Monday evening trip to Middlesborough, so this is only a logical extension, I agree. The additional cost of Virgin Atlantic versus British Rail is surprisingly modest and the superior shopping opportunities (at $2 to the £1!!), well they clinch it. Two problems only. 1) Statistics rule in modern football (and Americans adore them) so who should be termed , for example, New York Fulham's historically most valuable player? Johnny Haynes, captain of England and the sport's first £100-a-week practitioner wowed them four time-zones away. Inconvenient. (But I guess £100 wouldn't make the cut.) 2) Opposition from the green lobby -- but solved by making matches Sky-studio based, beamed to stadia screens. Or just virtual, conceptual events with the Fink Tank deciding the score based on past form. Terrific! Fulham have never lost in New York!
Peter H., London, England
Americans can already see as many live games as they like each season.
All they have to do, is jump in a plane to arrive in the British city of their choice. If they plan it, they might even get to see Two Games durring their stay...
Wurzel , Brisbane ,
What a rubbish idea. As a fan of football for many many years, along with many friends and family members who also attend games regularly you are depriving supporters of going to the games, albeit one a season. With season tickets costing hundreds of pounds how would a fan then afford the additional significant cost of going to a game in say New York?
It is not all about finance and global audiences. If they want to watch our games let them come to Fulham, Derby or Bolton and watch us, and let the fans who have supported their teams and paid to watch them for years keep watching them.
There is also an obvious advantage/disadvantage to playing a game on neutral ground. If that game was crucial the team who missed out on home advantage would be rightly miffed.
I think if you surveyed the average fan, season ticket holder of a club that they have supported, and given a lot to, they would agree with me. The grass roots fans need to be bourne the most in mind and thus rewarded.
M E D, Leeds, W Yorks
Bad Idea as like any other situation where a team is no resident in the same nation as their opponents, eventually people will lose interest.
What happens when New York decides they no longer are interested, or when they win the league and cannot represent the EPL in the CL??
As for playing Premiership games abroad, it is a silly idea. Do Man U want to play Liverpool in Thailand? No lose home advantage in biggest game of season and their season tickets holders will go nuts.
Do Newcastle want to play Sunderland in Australia? No they would not want their players playing in that time zone a week before another EPL game in London to which they have to travel on the Friday
Do Aresnal want to play Chelsea in New York? Of course not they have millions of punds tied up in the Emeriates Staduim, they have merchadising, and pre sold boxes each week to think about
Overall bad idea!!
colin_afc, San Diego, USA
Gabriele,
Sorry for posting here, but it wouldn't let me post on the podcast page.
I normally enjoy listening to (and reading) your opinion's on football matters. However, your off-the-cuff remark about Canada in this week's podcast has touched a nerve. In reference to their ability to host a World Cup you said the country was "too cold and no one lives there".
I think 30 million Canadian nobodys would disagree... and please let me introduce you to the concept of "Summer". We recently hosted the World's second largest football tournament, the FIFA U20 World Youth Championship, and set an overall attendance record in the process. I think you'll find that the average temperature in July or "summer" is a balmy 25 to 30 degrees.
Then again, I suppose you are just being like every other English based media person and completely blanked this event.
Martin Rose, London, United Kingdom
I cannot think of anything worse for those fans who travel home and away supporting their team. Make no mistake, the sole reason for justifying such a move is for increased money -which would end up in the pockets of players, managers and adminstrators who are increasingly divorced from those who support the clubs, making many sacrifices in doing so.
It is these fans who have made the clubs what they are. It is these fans who have provided the wealth of these clubs to go out and lavish huge transfer fees and wages on players.
Therefore, I believe it would be criminal to start shifting fixtures abroad to satisfy some sort of flakey global market.
Richard, London,
This is stupid, what you are proposing is a to base an ENGLISH Premier League team in the US. What makes it English anymore, if the teams are not in England? This is very different to what the NFL want to do, which is also stupid. Also, what if the team get relegated into a lower division. All the sudden, clubs like Wolves who do not have nearly enough money are forced to fly out every other week to go play a match. No, you CANNOT just cross that bridge when you get to it. The EPL is ours, if the Americans want to watch real football, let them start to take it more seriously and build up their own MLS.
After all the debate about Rangers and Celtic joining the EPL, you think that it would be feasible to have a team based in America.
Mihir Asser, London, England
Jason -
Just to be clear on this, it's not "my idea". It's a possible scenario ( and not one i would necessarily welcome).
The Champions' League is a money-spinner, but only because of TV. If a New York team did qualify, you could still find a way. For example, you might arrange their domestic schedule so they would have back-to-back away Premiership games in Europe (so t hey could stay over all week) when they had an away tie.
Kickoff times in Europe would be an issue, but they're already an issue for Russian clubs. You'd have to find a compromise.
If they get relegated, so what? Realistically, a team like that would not go down. But, hey, let's cross that bridge when we get to it.
Gabriele Marcotti, London, England
A large part of my enjoyment in watching PL action on this side is the spectacle of it all. We've nothing like your fans, your noise, or your intensity. There is just no good reason to take a game away from your fans.
Please just keep it there and we'll watch it on BBCAmerica.
Jos. Schmitt, Erie, PA/USA
An PL presence in America ...
(1) It would have to be part of an expanded "Atlantic" League, which would have to include Glasgow's Old Firm and at least three or four East Coast US cities, Boston, New York, Philadelphia and Washington, DC. That's doable.
(2) It would have to allot for relegation. Also doable; IF you have an 18-team Elite Division.
(3) The domestic cups are of no concern since the Scottish and American clubs would be members of neither of the FA or the Football League, and could play in their own domestic cups.
(4) The Stumbling Block is: I don't see how it works unless the USA is admitted into UEFA, and I don't even know that I want that to happen. Countries CAN change continents; vide Australia and Isreal. But the Land o' Coca Cola would never get to a World Cup Final out of UEFA, even if all the best Americans played in the PL...
(5) ... unless, of course, the USA became the Permament Host of the (newly revised 36-, 40-, 48-team) World Cup Final.
Art Durbano, Springfield, PA, USA
Bizarre idea. As is the notion that Europeans are going to attend the games of an English club. Europe is not a country, and I don't see any reason for a Greek or Italian or French fan to go and watch an EPL team instead of watch their own clubs on TV.
Also, what about UEFA? And its competitions. Hmmm, you missed that one. In Europe, the Champions League is the money spinner and no US-based team can compete in that, logistically, not unless they station a first XI in Europe, but that defeats the idea of a quality product in the US.
Lastly, to take your proposal seriously, what about the fact that this team could be relegated? They would then be extinct, or have to relocate to England.
I tried to take your ideas seriously, but the only sane development that would make a discernible impact in the right direction is if the air journey decreased markedly due to new flight technology, and you sort of failed to miss that salient addition to your speculation.
jason kennedy, antigua, guatemala
An excellent idea that I have been boring the pants off my friends for years about.
My variation on Gabriel's idea is to play perhaps 2 or 3 games per season between the largest Premiership teams in countries/regions where the game is really developing, particularly SE Asia and China. The fans there love the English game, know all the players involved and would love the opportunity to see the teams up close and personal in a competitive match. Of course expect the naysayers to to have their word, but this concepts time will come.
Ali MacKenzie, Bangkok, Thailand