Martin Samuel
The man, the films, those blondes. Free DVD collection starting this Sunday
In the good old days, anyone wishing to get far from the madding crowd could have done worse than attend a match in Serie A. At the time when Juventus were a dominant force in Italy and a serious power in Europe, average attendances at the Stadio Delle Alpi were in the region of 20,000. Famously, for a cup game against Sampdoria in the 2001-02 season, 237 turned up. And no, that is not a misprint.
Juventus were, and still are, in the main, reliant on television subscriptions and this is why the leading Italian clubs elected to conduct individual broadcasting rights negotiations several years ago, leading to a crisis in Italian club football and in some cases financial collapse. Juventus knew that nationwide support made them more popular beyond Turin than they were in the city and while this was no doubt to the detriment of the smaller clubs, who cared? No wonder they had to fix the league; all that revenue depended on them staying top dog, year after year, and the rest had to scramble by as best they could.
I remember discussing how Serie A clubs survived with an Italian friend who is a football writer. “A very rich man picks up the ball and runs with it until the money dries up,” he said. “Then he passes it to someone else.” Throughout this misspent era, Italian clubs were frequently triumphant in European competition. And yet no word on Italian finances from Uefa.
In the meantime, by 2001, Real Madrid had accumulated so much debt (conservative estimates put it at £165 million) there was a fear that the club would go under, or at least cease to compete. And then the city council and regional government fortuitously struck a deal to buy Real’s training ground for £206 million with public money. The taxes of Atlético Madrid supporters, those of citizens beyond the city or folk who had never watched a football match were used to bail out a business that had been living beyond its means for years.
“This will establish Real Madrid as the best club in the world in the 21st century,” Florentino Pérez, the Real president at the time, said. “It will banish forever the cursed debt that has been hanging over us.” And it did.
On the back of the windfall, Pérez launched his galáctico plan. Even now, modern Real owe their strength to being rescued by civic money. This summer it is not inconceivable that they will bid between £60 million and £80 million for Cristiano Ronaldo. And yet not a peep on the dubious way they assumed this position of supremacy from Michel Platini.
When the Uefa president speaks, it is as if only the Barclays Premier League clubs of England achieve success on the never-never. A cynic would speculate that he has an agenda. It would truly be intriguing to hear Platini’s thoughts on Ronaldo’s prospective transfer because this could be the one that rips a crater-size hole in his assertion that Premier League finances are cheating the rest of Europe. Real can afford Ronaldo because they are as good as state subsidised. It is not uncommon. The ludicrous leniency shown to FC Porto by the Portuguese authorities, despite a match-fixing scandal, demonstrates the hold that some leading clubs have over their game at national level.
Juventus are back in the Champions League next season only two years after being proven to have cheated their way to the top. Little outrage from Platini over that, either. He serves his most self-important addresses for the Premier League, a competition that attracts foreign investment because it is successful and has been made increasingly uncompetitive only by the warping influence of Uefa’s Champions League.
Far from being a friend of the masses, Platini presides over the most elitist competition in world sport, one that has turned just about every domestic league around Europe into a closed shop. His big innovation at the Champions League final last month was to drape a medal around the neck of Peter Kenyon, the Chelsea chief executive.
It must have killed Platini to see two Premier League teams in Moscow, but what Manchester United and Chelsea did to reach the Champions League final was not bent, as he suggests, it was business. “The goal is not to win titles but to pay off debts,” Platini sneered, of English clubs. This is bilge.
There is no owner in football more driven by glory for glory’s sake than Roman Abramovich and no owner less interested in making the figures add up, either. And while Chelsea may be a polonium milkshake away from a fierce fiscal reckoning, there are a million legitimate businesses out there, too, that are widely considered to rely on the vision and support of one man; the company that owns this newspaper, for instance. So is that also cheating? When Malcolm Glazer bought Manchester United, he saddled the club with much of the debt he incurred when making the deal and to a layman that hardly seems right. To those in the business world, however, it is familiar and legal. The reason no alarm bells are ringing at Old Trafford is because the debt is manageable and so far the Glazer years have been marked largely by investment and success.
Uefa may wish to intervene, but there are considerably worse business plans. Fixing the referee or government nationalisation, for starters. No doubt Platini will pronounce on the state of football beyond England if Ronaldo proves to be the summer harvest of Real’s protected status. And if he does not, we will know why.

Martin Samuel, a seven times winner of Sports Writer of the Year, is the most successful sports journalist of his generation. The Times Chief Football Correspondent was named Sports Journalist of the Year at the 2008 British Press Awards, just weeks after retaining Sports Writer of the Year for the third time in succession at the Sports Journalists' Association awards for 2007. Judges described his work as "the highest form of journalism" and praised his "trenchant, fearless views, combined with wit and irony and the memorably killer phrase". Samuel scooped the What the Papers Say award in 2002, 2005 and 2006
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I have read with interest(and agreement) Martin Samuel's comments about Platini and co. Re- the choice of Rome for the Final of the Champions' League. Why not consider Dublin? The GAA might well let it be staged at the marvellous Croke Park, and Lansdowne Road will be finished soon. Any support?
Michael Freeman, bristol, GB
Why not bail out of das FIFA and la EUAFA altogether? Because those organisations would automatically ban any player in le rosbief EPL from playing in any other league. Unless we could persuade others to join us, of course. A breakaway FIFA nouveaux, per'aps?
Gary, Doha, Qatar
almost spot on (not bad after nearly giving yourself a heart attack playing cricket), but "the glazer years have been marked largely by investment and success"? what investment exactly? nick brent says united are splashing foreign cash? the glazers have not put a penny into united. united fans pay.
jem, london, uk
When did two wrongs make a right! We all know the game is rotten to the core. It does not matter which side of the channel you sit, or who is the least rotten! It is still rotten. Too much politics, too much money, too much diving, too many incorrect decisions. Give me darts anyday!
James, London, UK
Great article with points very well made.
There is no doubt that Platini does have an axe to grind when it comes to the English game. Yet he has no words of disgust for Real Madrid who are yet again flouting international transfer rules in their pursuit of Ronaldo.
Graeme, Glasgow,
Been some brilliant articles recently Martin. Keep up the good work mate.
Warren, Southport, Merseyside
Excellent article, Fifa and Uefa have been picking on English football for a long time. Its about time they accepted the fact that the EPL has the best business plan. Chelsea, even in thier extravagant purchases, are much more dignified than the Milans, Barcelonas and Madrids.
Shomok, columbus, USA
The EPL has lost its soul and I am no longer a fan. Football is a business but not reducible to that. EPL grandees reduce everything to a business model: buy players rather than make them, fans are consumers, win rather than create, give the CL title to the richest team - no need to play for it.
Raymond, Los Angeles, USA
Platini is the single biggest problem in world football, with agenda's and motive's that are not relevant to his position.
Why are the people around him not speaking up?
Keep the pressure on him, nice article.
Rick H, Cincinnati, OH
Ah yes, the familiar: "...but look at how corrupt these cheating foreigners are".
Madrid Tax payers did not fork out a penny! What the council did is give planning permission for prime real estate in central Madrid to be turned into a public park and office Space. What's the issue?
Robert , London, UK
maybe someone in the press can remind Platini of his fine he had to pay whilst at St Ettiene for dodgy accounting.
bri, liverpool,
well done sam,keep it up ur good work.But I have doubts regarding the repayment of huge United loan,I dont know how Glazers are going to work this out.
khaled, DUBAI, UAE
I agree, a great article. Plattini is a strange one but typical of all foreign views on our succesful Premier League. They just want to dismantle it because of its success. I wish we could just break away from Uefa at times but the cup games are too enjoyable to watch especially as english teams win
Chris Byfield, Birmingham,
A really good article. Ive been to many countries in the world & the Premier league is big just about everywhere. I myself am not an Englishmen but in South Africa where im from its huge. Even when Italy was the best league we still were watching the EPL. Its simply the best.
Jerry, Johannesburg, South Africa
Martin, by far your best column so far this year. I agree with every word. You should CC it to Blather and Platini although I'm not sure it would do much good. It's the same in Rugby Union you know; if England win they set about changing the rules.
Robert Laundon, London, UK
Paul Ince -- English readers might be interested to learn that merit usually trumps race in pro basketball & football coaching in US, but in college football -- a mega revenue producer -- wealthy alums, overwhelmingly white, rarely are willing to entrust the head coaching job to a person of color
Al Snider, Allendale, NJ, USA
Chelsea are the richest and Man United the world's best run football business. A rich owner isn't illegal and neither is great marketing after 20 years of success. Arsenal and Liverpool outperforming with similar or fewer resources to the major European clubs reflects badly but not on them or EPL.
Mike, Houston, USA
Since Sepp Blatter's "6+5" rule is to avoid another European Champions League final of two Premiership teams, why not introduce instead a handicapping system where Premiership sides start all matches a goal down ? This would achieve the required result without EU employment legislation problems.
Temple, Sevenoaks, UK
Mr Samuel, I must confess that I've not always been your biggest fan but I do still read your articles with keen interest and this morning you did not disappoint! I whole heartedly agree with you. Quite clearly Platini does have some sort of anti-English agenda. I guess that makes me a cynic!
TIM BOYCE, Epping, England
Chelsea - Man U - Liverpool players
regularly play for England .
And yet- we cannot even finish in the top 2 of a Euro group.
So now that Euro 2008 is going on without a single GB player on the pitch, you still have to rant and rant on.
L.R.Leong-Son, Aylesbury, England
Foreign Quotas should be abandoned for Quotas on the number of over 23 yr olds in each premiership squad - the demise of the England team is due to not allowing English talent a chance to shine - Newcastle - 3 players under the age of 23 - team packed full of foreigners -young english talent nowhere
Geoff Jones, Mountain Ash, Wales
All Manchester United's money comes from thier fans. The Glazers are if anything taking money OUT!
Chelsea's situation is completely the opposite, they have a rich owner putting money IN (it appears as debt, but will never be repaid).
Platini is econmically illiterate to confuse these.
Nick, France,
I think it is a shame that English football fans can turn this into the usual petty dispute about who does more for English football when the attacks from Blatter and Platini are aimed at our game as a whole.
Excellent article, points well made.
John, SPP, Guernsey
"Except my best England team contains three Chelsea players, four Manchester United players and a Liverpool player. Maybe Blatter, left, cannot count. Maybe he does not want to. "
Maybe you don't want to do the maths. How many of them are playing in Euro 2008?
Marco, Dublin, Ireland
Legislation prevents clubs in Italy, France and Germany from getting knee deep into debt. UEFA MUST create a level playing field. As for the business World someone give me examples of companies that are sold for a billion dollars yet only generate yearly, post tax profits of $1 million.
Mehdi, Middlesbrough, England
Nick Brent as an Arsenal fan should be throughly ashaimed of his club. How many English born players do his team field in any game ? Don't talk about splashing cash about, how does he think Arsenal aquired all thier players from abroad?
Martin Briggs, Heversham, England
as a Utd fan, i laugh at the views if an Arsenal supporter who tries to take the moral high ground in terms of splashing the cash and buying foreign...
michael, manchester,
Martin - The Marid council changed the zoning laws to allow Real Madrid to sell their training ground in 2001then paid them 480m euros of taxpayers money for the land to enable them to wipe out their 200m euro debt and fund the galacticos era - the EC investigated the hidden above land value subsidy
Lindsay Bell, Manchester,
Great article. As an Arsenal fan I hate the fact that Manchester United and Chelsea are able to splash the foreign cash but Platini should also sort these 'European Giants' out which seem to have no morals as well.
Nick Brent, London, UK
Its ridiculous that the name Champions League is even used when you have teams other than champions in the respective countries taking part.
UEFA should call the tournament by its proper name which is the European Cup and also abolish the seeding rubbish and have pure open draws like the FA Cup
Vivek, London, UK
The FA backing Pool's shameless inclusion in the CL, after failing to qualify, Masch & Tevez playing for 3 clubs in 1 season, the FA compressing Chelsea's fixtures to Tues & Thurs nights in the title run-in, are also examples of the 'hold' that leading clubs have over their game at national level !!
Garry Bromfield, Brisbane, Australia
Platini eh? What does he know?We don't need him telling us how to run our national game.Flipping John Foreign ! We are doing just fine.
Meanwhile back at the ranch,our players are busy planning £300,000 stag do's or deciding which sun lotion to use while
other countries are playing in EURO 2008
chris dee, london,
Platini doesn't understand basic mechanics of corporate structures. Debt is a corporate/government tool used to raise finance. To prove the point, is he aware that "equity" is debt too and that Man U is, therefore, less in "debt' now than before the Glazier's took over?
andrew, paris,
The problem for UEFA is that given the dominance of the large English, Spanish and Italian clubs, the interest in the Champions League is dwindling because clubs from the rest of Europe can not compete. Knocking England will not make the primary tournament of Europe any more interesting.
Iain - Luxembourg, Bertrange, Luxembourg
"while Chelsea may be a polonium milkshake away from a fierce fiscal reckoning"
belter of a line!
As for the rest of the article, good points well made.
Richard, Liverpool,
Well said! If Platini is truly concerned about football finances he could do no better then start with that dogs dinner UEFA have foisted on us with the ECL. Profit at the expense of
competition in that seeded '2 qualify from 4' league stage, and
an easy run into the last 16 for the rich clubs
les corbett, Worthing, uk
Who cares if Platini has double standards? Regardless of how Real Madrid or others conduct their business, we should be asking how English clubs conduct theirs. The Glazers continue to loan United funds with interest, and exposing Platini hardly ameliorates this fact.
John, London, UK
This outburst from Platini is typical French jealousy. No further motive needs to be looked for. The French have always been this way, especially where the British are concerned.
Rokola, Chiang Mai, Thailand
Thank you for calling a spade a spade. When Juve, Inter, Real and Barca are at it Platini smiles like a puppet but the le roastbeef? C'est terrible! 2018 here in England? No chance. We're clearly hated by the powers that be. Blatter, Platini they're all the same: C'est Anglais, C'est mauvais!
Myles Bailey, London, UK
So how is Madrid state subsidised?
Martin, Olama,
Yet again, you have inspired me, the words you write stir some inner anger in me, most specifically against FIFA. What you say is exactly what I have been ranting about for the last week. Shall we march on Zurich together and storm the FIFA headquarters? We could take our ball and play elsewhere
Martin, Berlin, Germany