Matt Dickinson
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Whither Chelsea? The question can be taken as literal. The club are expected to decide in the coming months whether Stamford Bridge, their home for more than 100 years, can be their base for the next century.
Their decision may tell us a lot not just about Chelsea’s future, but about football’s projected development. At a time when the game is looking to explore new frontiers around the world, with the Chelsea hierarchy keen to pursue the viability of the “international round”, how much faith do they have in an expanding market closer to home? If they need a new stadium, how large? Is their market share growing in South Korea or South Kensington?
They could try to expand the Bridge from 42,000 to 50,000 and many resources have been devoted to looking at how they might do so, including knocking the place down and starting from scratch. But as well as requiring Chelsea to borrow a home for a couple of seasons, it is thought to be hugely problematical for reasons of space and access and it would still leave them behind Manchester United and Arsenal, as well as Liverpool, who are pressing ahead with a 60,000 redevelopment.
Arsenal and United make about £500,000 more than Chelsea for every home match — or £15 million a year — and, if the West London club are to fulfil their joint aspirations of becoming one of the biggest sporting enterprises in the world as well as breaking even, it is hard to see how that is possible with any 50,000-seat reconfiguration of the Bridge.
There is also the albatross left by Ken Bates in the form of the hotels, restaurants and apartments at the Shed End that make reconstruction a logistical nightmare. The idea of having to buy out Bates’s own penthouse, and the thought of what he would charge for moving, is probably a reason in itself to bring in the wrecking balls and the bulldozers.
Reluctantly, but necessarily, Chelsea may have to look at other, bigger sites around West London and there have been a few willing partners. The owners of Earls Court approached Chelsea some time ago. Last year, Peter Kenyon, the chief executive, and Bruce Buck, the chairman, were spotted looking at large sheets of drawings in Imperial Wharf. There are thought to be other sites close enough to the Fulham Road — Vauxhall or Battersea, for instance — which would allow Chelsea fans to feel that they had not been shifted Dodger-style from Brooklyn to Los Angeles in Major League Baseball.
To build a new ground would also allow Roman Abramovich to leave a tangible legacy of bricks, mortar and executive mini-bars; not that he behaves as though he needs a lasting monument to his own munificence. At the very least, it would allow the owner to install the directors’ box of his dreams.
But is there a demand for 60,000 seats at Chelsea, even after the trophies of the past few seasons? They sell out their Barclays Premier League matches but some games only with the help of the marketing department. And the difficulty in packing out group-stage Champions League matches would suggest that, while marketing figures show a huge growth in global impact, they are still working to establish a substantial local constituency.
Yet they must make inroads if they truly are sincere about removing the dependency on Abramovich to keep writing the cheques; £74.8 million was the latest annual loss, despite a record turnover of £190.5 million.
They have at least recognised the need to make themselves affordable by freezing non-corporate tickets for a third consecutive season, but nothing will attract a new audience like attractive football, which remains a tantalising dream for Abramovich despite spending £578 million.
You might argue that a 25,000-capacity stadium will be more than enough if Avram Grant stays in charge beyond this season. Judging any manager on six months in charge is harsh, but the circumstances of his appointment — parachuted in by Abramovich despite a questionable CV — mean that scepticism was warranted.
It has been amply justified despite a record of only three defeats in 35 matches. The three were against Manchester United, Arsenal and in the Carling Cup final loss to Tottenham Hotspur; ie, his biggest games. Throw in the turgid home draw against Liverpool and a pattern is emerging.
Grant has been travelling to and from Tel Aviv in recent weeks for his advanced coaching qualifications, his Uefa Pro Licence, and his team selection at Wembley on Sunday, and his subsequent interventions — or lack of them when it came to addressing his players during the breaks — would have come back with a D- had he submitted it as homework.
Managers like to call a big squad “a nice problem to have” but Grant was so spoilt for choice with players back from injury and the African Cup of Nations that it appeared to confuse him.
All of which might be forgivable if Chelsea had started to play the expressive style of football craved by the owner, but they were neither the best nor most attractive team on view.
That makes them London’s third-ranked side when it comes to aesthetics — which is something to consider if you are planning to spend £500 million on a big new stadium. Perhaps Chelsea can pack them in, but not until a manager with real vision (Frank Rijkaard?) is running the team.
A hard taskmaster, an expert manager who gets the most out of the players available, who makes his teams win. Fabio Capello is being paid £6 million a year to bring those qualities to the England job. Presumably Martin O’Neill can expect the same remuneration when he brings the same attributes as the Italian’s inevitable successor in a couple of years.
At Middlesbrough, they do not just miss Jonathan Woodgate in central defence. A local lad, he needed no cajoling when it came to doing his bit for needy causes around Teesside. Perhaps he was always that way. Or maybe he learnt to be charitable from serving a community sentence order for affray after an attack on a student in Leeds city centre.
Either way, let us hope that his rehabilitation, joyously witnessed with his winner in the Carling Cup final, continues with him exerting real pressure on Rio Ferdinand and John Terry in the England team.
Matt Dickinson studied at Cambridge University before joining the Daily Express from the Cambridge Evening News in 1991. He then joined The Times in September 1997 and became Chief Football Correspondent in April 2002. Five years later he took on the role of Chief Sports Correspondent. Dickinson won Young Sports Writer of the Year in 1993 and Sports Journalist of the Year in 2000. He is most famous for conducting the interview with Glenn Hoddle that led to his resignation as England manager
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I used to go to Stamford Bridge at least once a month before Jose and after (I live in Bristol).
However since Grant took over I really can't be bothered. I still support Chelsea and always will, but at £200 a trip I'm not inclined to spend it under his leadership.
carl, Bristol,
Absolutely spot-on, Andy Beck in New Zealand. I also figured this season would be a wash-out, and i think our worst fears are slowly going to materialise. Avram Grant simply doesn't have what it takes. And he's not going to be able to hold this squad together, either. As for the talk of more attractive football.............what a joke! A very bad one, unfortunately.
peter koeb, Geneva, Switzerland
Cork Mick - you are talking utter tosh and are probably just a "premiership fan". Chelsea have the 5th highest all time average home attendances (despite a number of spells in the lower leagues). Check a few facts before jumping on an ill informed bandwagon. Concentrate on your own club - a great history but with less support than Chelsea - fact.
NY Blue, NYC, US
Matt why do you keep pitching Martin O'Neill for the England job? He is now at a big club that he wishes to take right back to the very summit of football once more. He has even gone on record as saying he is in it (the Villa job) for the long haul, yet you and your colleagues continue to ignore this. The Doug Ellis years at Villa Park are over and slowly but surely the old Aston Villa is re-emerging. The constant media endorsed lack of respect for Aston Villa, and the Midlands in general, is breathtaking. Give it a rest and keep an impartial eye on AVFC over the next few years. As for Chelsea and their new ground - yawn- a groundshare with Fulham should not be ruled out as they might actually then fill it for the less attractive Champion's League matches. Chelsea will always be a middling club with a middling history - they are a Crystal Palace with money.
Mick, Cork, Ireland
As a long time Chelsea supporter I'm gutted to have got up at 3.30 in the morning to watch a collection of very good players made mediocre by an almost total lack of strategy. I don't give a hoot what Grant looks like, or how much he does or doesnt say - but turning that kind of performance does matter. My guess, unfortunately, is that there are going to be more games like the last few - think Liverpool, Olympiakos and, god help us - Spurs. So no FA cup, no League championship and no Champions league either - but, if that will get some action taken to put in a manager with strategic nous at least we might get somewhere next year!
Andy Beck, Okaihau, NZ
All his mates in the press said O'Neill was the "inevitable successor" to Sven,Houllier,Fergie,McClaren etc,so I wouldn't be so sure that he'll be the next England manager.
A lot of big clubs across Europe have looked for a new manager at some point over the past 10 years but none of them have even considered appointing O'Neill.
The journos who work for the broadsheets are the only ones who think he's the greatest manager in the World,everybody else just thinks he's a decent manager of half decent sides.
Fergus Sira-Lexon, England,