Matt Dickinson, Chief Football Correspondent
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It is not quite the cover of Time or Newsweek, but David Beckham’s appearance on the front of this week’s Sports Illustrated, the American magazine, is a first notable achievement in his attempt to “break the United States”. “Will He Change the Fate of American Soccer?” the headline asks of the new face of the sport Stateside. Making the cover of SI is not a bad way for Beckham to begin.
Quadrennial World Cups aside, football is normally an afterthought once American football, baseball, basketball and ice hockey (plus golf and tennis) have been featured. It has taken Beckham’s imminent arrival to propel Major League Soccer on to the cover for the first time since the competition was formed in 1993.
Pelé adorned the front page in 1975 after he had joined the New York Cosmos in the boom-and-bust North American Soccer League with the cover proclaiming that “US Soccer finds a Saviour”. Expectations are just as high for Beckham as he prepares to join the Los Angeles Galaxy. The England midfield player flies out tomorrow and faces a media scrum on Friday before his debut in a friendly against Chelsea on Saturday week.
Grant Wahl, the journalist who has written a seven-page cover story, said that the magazine was as intrigued as Beckham’s new bosses in Los Angeles to find out what impact he would make after his move from Real Madrid on a five-year deal.
“We’ll be watching very closely to see how it affects sales,” Wahl said. “It is a trip into the unknown for all of us. I believe Beckham is the first Brit on the front page since [Ian] Woosnam won the Masters in ’91.”
The July 16 edition can be seen on SI.com. Beckham is pictured wearing the new white Galaxy strip brought out to mark his arrival (and to look like Real?). In the interview, he says that he is fearful of unrealistic expectations, particularly with the Galaxy having won only three of their first 12 league matches. “There is concern on his part that people will think he’s going to score three goals a game,” Wahl said.
Beckham has also explained his desire to be “one of the lads”, even though at least one of his teammates will earn only £15,000 a year in basic salary while Beckham, with other endorsements, can pick up more than that in a day. “He says that he misses the atmosphere at Manchester United,” Wahl said. “Those days when he can have barbecues with his teammates on a Sunday.”
Victoria, aka Posh Spice, has also claimed that “we are going to be quite low-key” although she does so on a one-hour special, Victoria Beckham: Coming to America, to be shown by NBC next week. In it, she reveals how their three sons “actually think they’re moving to Disneyland”.
She has also rubbished the idea that she will try to get into the movies through their friends Tom Cruise and Katie Holmes. “I must be the only person in LA that doesn’t want to be in films,” Victoria said. Her husband has also ruled out a Hollywood career.
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Beckham Doesn't need to compete with any one! Don't be Ignorant!! Don't you know that Americans only "Like" sports they don't Love Them!! they are Gamblers thats why they will never like Soccer!!
Alberoni, Los angeles, california
I think David Beckham's arrival here can only be considered a positive. Soccer is the world's greatest sport yet it is an afterthought in the United States. Regardless of his impact on the field, his presence and notoriety will help grow the game.
With the USA's poor performance in the last world cup, we definitely need an infusion of excitement that someone of his stature can bring. I'm looking forward to watching him play
John Garner, Raleigh, USA-- North Carolina
Face reality folks. Sports Illustrationed didn't put Beckham in the cover because of his talent or personality. And they didn't him there because of his lack of fame in America. They put him on the cover because he has conned some suckers into paying him about £125 million that puts him in the royalty of American sports. All this while a teammate will be earning £7,500.. And Beckham thinks he will be considered "one of the lads". I think not.
Bob Evans, Anaheim, California
David Beckham has his work cut out for him. He will probably draw 10,000 or so people to the Home Depot Center to watch his matches. But this is what he has to compete with just in Los Angeles alone:
20,000 at
Staples Center to watch the LA Lakers play basketball.
50,000 at Dodger Stadium to watch the LA Dodgers play baseball, plus another 50,000 to watch the LA Angels in nearby Anaheim.
90,000 at the Coliseum, site of the 1984 Summer Olympics, to watch the University of Southern California Trojans, a perennial powerhouse in collegiate American football.
And that doesn't even begin to scratch the suface of nationwide fan interest and television coverage of the National Football League, collegiate American football, Major League Baseball, the National Basketball Association, and NASCAR auto racing. That's a formadible pecking order for Beckham to contend with in terms of drawing interest in the MLS and soccer overall in America.
Jeff, Nebraska, USA,
As an American, and a diehard footie fan since the World Cup came here in 1994 (there WAS validity to bringing the cup to a "non-football" country), I must tell you that we fans are rooting for him to succeed. There are 290 million people in this country, of which maybe 25-30 million are big fans of the sport. By that I mean people who watch at least three matches a week, 52 weeks a year, EPL, La Liga, etc.. Those of us already in love with the sport are cautiously optimistic about the whole thing. Not just for his exposure of the beautiful game to a new and bigger audience stateside, but to the validation of our league with fans from other countries. Please realize this ONE thing - those of us stateside who are passionate fans are in a constant struggle between the U.S. mainstream, which as yet doesn't favour the game, and fans from other countries, who say "You're American, so you know nothing about the game." We get stick from both sides. All we want is validation from both.
Charles, Washington, DC, USA
I want to welcome Beckham to American football, and thank him for crossing over the Atlantic to give us star-starved North American football fans someone to cheer for! Though I'm in NYC, I'll be watching his every game and rooting the L.A. Galaxy on... further, my friends, family and I can't wait to see him live. Remember, more people (kids, adults, whatever...) in America play the Beautiful Game than all other sports combined - an incredible potential feared by many over here and conveniently ignored by the traditional powers in American sport.... Please feel free to send us more super players.
Marios, New York City, New York, USA
Living in the US - I believe the more apt quote on the current state of soccer is:
"Quadrennial World Cups INCLUDED, football is normally an afterthought once American football, baseball, basketball, NASCAR, POKER, PROFESSIONAL COMPUTER GAMING and ice hockey (plus golf and tennis) have been featured."
A lot of people play it. Nobody watches it.
Tim, PA, USA
I live in California and went into an enormous sports shop today, while I was looking at some trainers I spotted a full rack of 40 new "Real" Galaxy shirts hidden away right at the back of the store, in between swimming trunks and camping gear. All of them had Beckham 23 on all of them, and no one was going anywhere near them. The shop had nothing to advertise them and for 80 dollars, I'm sure they'll be 40 of them there next time I go in. People are going to laugh him out of town.
Rob, Oakland, USA
Good luck to them all, I hope it works out well for them & the kids have a really good life there.
Maggie Millington, Brittany, France
Posh may be low key but that will not be through choice. That is why the Spice Girls are reforming. It gives her some sort of credit without making a complete fool of herself; although miming to your old records is kind of embarrassing for women into their thirties.
vicky, London, UK