Matt Dickinson
Take a trip to New York and see the city from the air

FROM THE HIGH-PITCHED shrieks, someone standing outside the Home Depot Centre would have guessed that it was a boy-band convention. But instead of Robbie Williams rejoining Take That, the squeals were for David Beckham limbering up, David Beckham taking off his tracksuit top and for David Beckham passing the ball ten yards. They never miss a marketing trick so how about Los Angeles Galaxy ear muffs for when the new boy really does something spectacular?
The next five years of Beckham’s life began with a 12-minute cameo at the end of the Galaxy’s 1-0 defeat by Chelsea. Dozens of foreign journalists had come to witness his debut. They will now depart, leaving the big question hanging — how long will the shrieking last?
The craziness of Beckham’s first week over, the real work begins for the Galaxy, for Major League Soccer (MLS) and for the sport as a whole in the United States this morning. They are not expecting to compete with baseball or basketball for popularity, but they believe that soccer can become part of the mainstream. And if it does, the moment when an East End lad trotted out on to the pitch in Los Angeles on Saturday night will be a significant milestone.
His global fame may be a triumph of marketing and good looks as much as talent but the frenzy that Beckham attracts never ceases to amaze. A hall full of Japanese teachers and children burst into tears when he made a school visit during the 2002 World Cup finals. No one fainted at the Home Depot Centre but his presence was enough to draw Arnold Schwarzenegger, the governor of California. Was he just there to be seen on Beckham’s big night or, to paraphrase the Terminator, will he be back?
Schwarzenegger saw a decent game. Embarrassed by recent performances, the Galaxy had taken the “pub team” insult to heart and they unexpectedly made a contest of it. Chelsea might have scored three or four on top of John Terry’s strike but the Galaxy had their chances.
Beckham managed to play despite the injured ankle, which could now rule him out for a week or two. His 12 minutes were notable only for a scything tackle from Steve Sidwell that almost brought tears to the eyes of the marketing men. He survived and there were a couple of long passes that, in the words of José Mourinho, allowed the American public “to see that his right foot has eyes”.
“While they do not have huge talents, they have Beckham, Landon Donovan and Abel Xavier and, after that, a good group of committed and enthusiastic boys,” Mourinho said. “Now with David in the team they may have found the inspiration to improve.
“He can make soccer better and help Americans fall more in love with the game, which is what everybody is waiting for.” He cannot do it on his own. There are rumours that Juan Sebastián Verón may be the next high-profile thirtysomething to come to the MLS and Don Garber, the commissioner, talked on Saturday night of more headline-making arrivals.
“Our league is only 12 years old,” he said. “We’ve got a lot of growing to do. We just need more players like David but we’re going to be patient so we don’t go out of business.” It was only last year that the league starting receiving any broadcast revenue. An estimated £7 million a year might not sound much but, for the previous decade, the MLS had to buy airtime.
To make the domestic league popular from that low starting point is hugely ambitious but, as the ubiquitous adidas advertisements bearing Beckham’s face tell us, impossible is nothing. And you have to admire his willingness to take on the challenge.
Never before had there been so much fuss over a cameo role in a friendly but fuss is what the Galaxy crave. Beckham is a master of creating drama and Saturday’s theatrical touches included disappearing to the dressing-room — for ankle strapping and a toilet stop — shortly before his arrival as a substitute. “I don’t think I’ve ever had a more extraordinary year in my life than this one,” Beckham said, “and this last week has been truly one of the most remarkable.
“The attention has been immense, not on just the Galaxy and LA as a city, but on me and my family. It’s been incredible and 99.9 per cent of it has been positive. I hope it continues. It’s about getting the fans here for every game and it’s a long-term process.” Sustaining attention in the short-term should not be difficult. There is a new weekly television show charting Beckham’s American experience and it will be accompanied by a tour of the US. There is a punishing schedule around Dallas, Toronto, New York and Washington, but regular attendances will quadruple when Beckham comes in town.
“We get the game, we love the game and one day we’ll be able to compete against the best,” Garber said. “Not today but who knows what the future holds.” Beckham knows that for him, the MLS and the Galaxy, the success of his move cannot be judged by the madness of one week but by how many of Saturday’s 27,000 crowd are still coming back in two or three years.
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Well as an American I am glad that Becks came here and I do feel that he will bring more attention to MSL. My daughter can't wait to see him in action, live. She is only hoping to see Freddy Adu at the same time. I say that anyone that can put so much attention on a sport in a country that is getting fatter and fatter watching Rock/Paper/Scissors competions is more than welcome to get some people off their bottoms and on the field.
Dawn, Zionsville, IN, USA
I think part of the reason Beckham will fail is that Americans don't respect soccer players. Like many Americans, I played soccer until I was 13 when I switched over to American football, and baskeball, and even rugby. Part of the reason was the attitude of many of my friends, coaches, and friends parents which was essentially, "soccer is for girls, gays, and foreigners", and yes, I was told that by many people. As much as the US doesn't have a machismo culture like Latin America, if you want to be considered a "Man" you play Am. football, baseball, basketball, or hockey. Soccer isn't consider a manly sport. Throw in the diving and acting and the way teams like Italy won the world cup and you have alot of Americans who don't respect soccer. Then you have soccer hooliganism which is just rampant from Buenos Aires to Europe and you have another reason for Americans not to like soccer or as sports reporter Jim Rome often says "SOCCER SUCKS!"
Sorry folks that's the reality in the US.
James, San Diego, US
Beckham is NO,1 ! i love him forever!!!
Pham Phuong, ho chi minh, Vietnam
I don't think Beckham has much of a chance of winning Americans over to soccer. He will bring in viewers, at first, but it will take other players in the league with more attractive games (if not faces) such as Blanco, Altidore, Angel, and also the likes of Veron and Figo (if they indeed come) to convince Americans to watch soccer. Beckham is a celebrity, but there is no magic to his game. He will bring fans to the seats, but is unlikely to keep them there. The steadily improving quality of the "pub league" (as judged by the English press based on one poor game by one of the worst teams in the league, in the lead-up to the Chelseas match) will be counted on to do that. It will be interesting to see what happens.
Jay, New York, USA
I am part of the "Pele generation" of American kids who took up football. I was 11 years old and living in New York when he came to the Cosmos and I began to play. I have been a huge fan of the game ever since. I see our local club, DC United, play regularly. It doesn't happen overnight but US "soccer" continues to grow. Having millions of kids playing the game here isn't enough--you need parents sharing and passing along the experience of being a fan, just like we have with "gridiron", basketball and baseball, and the rest of you have with football. Only then will it start to be part of the culture. Most parents here don't know a PK from a FK.
Beckham will do for many American children what Pele did for me. As I am thankful to the Brazilian master so will a whole generation be grateful to becks. I am thrilled to see him in LA myself.
Kevin, Washington, DC
I don't understand where this talk of baseball becoming a forgotten sport in America, in case you've missed, MLB is on pass to nearly equal or surpass record attendence totals. Nearly every team has or is getting a new stadium. The sport I feel that MLS will gain exposure over is basketball which, after a decade of bad publicity, lackluster play, and over-exposure of players, received a knockout blow with the allegations of a ref gambling and possibly throwing games. I think as the younger generations in America grow up soccer/football will continue to grow in popularity...if you don't believe me take a ride out to any park in an American suburb on a Saturday morning in the fall and have a look for yourself.
Jason, Cleveland,
Also, why are the British so jealous of their own having great success? I've been reading some quotes from the British media and yeah some can be pretty brutal. It's no wonder why he wanted to leave!
Ann, Pasadena, CA
JJ - As a Brit living in the USA, I can tell you that MLS won't overtake Baseball. I agree with you that it is a lot more entertaining, but Plenty's case is based on an argument that more people watch Poker on TV; this neatly sums up what the so called sports fan over here is all about.
Baseball, like Poker, is a game for people who like statistics rather than skill or spontaneity. Every play in a game of NFL is called by a coach/cordinator. The players execute instructions 'for a 2 yard gain - that's his third of the night'.
I've not quite figured out what it is about US sports that makes people here watch them - but the stats say that they don't work abroad and, as for the LOL comment - well a certain D Beckham of LA will be doing a lot of that according to the numbers...
Not a Yankees Fan, New York, USA
To Plenty O'Toole :
"...the so called world's most popualr game ! "
Whether Americans like it or not Football/Soccer/Calcio (whatever you want to call it !) is the mostly widely *played*, and *watched* sport on this Planet. It is only closely followed by Cricket. Gridiron, baseball, basketball, even poker don't come remotely near football in it's *global* reach.
It's a shame that football/soccer has never taken off in America. As they always turn out a good international team. And, if Americans put their minds to it, they could produce some truly outstanding players.
However, I do agree with you in that David Beckham will fail to convert Americans to football.
RA, Lincolnshire, England, UK.
Hi Plenty
"Sports fan" and "do not care about soccer" ? Oxymoron?
Is gridiron the "worlds most popular game" then? LOL!!!!
Andrew
Andrew Hambleton, chesterfield, uk
Plenty O'Toole, Boston, USA
You say that Beckham "has zero chance of making any of us care about soccer" yet you've clearly spent the time to read (yet another) article about his move to LA. Not only that, but you've also been interested in the subject enough to write a comment about Beckham, ironically, along the lines of how americans do "not care"!
MLS won't overtake NFL or Basketball, but it's a lot more entertaining than baseball, which will soon find itself as the 'forgotten sport' of N.America. It seems to have more in common with cycling than any other sport on tv.
Good Luck Becks!
JJ, Ealing, London,
He's far better than average. Mourinho knows it, the Real Madrid fans who largely credit him for their success in La Liga this past year know it, and Steve McLaren knows it having recalled him to the England side.
elsidore, Manchester,
Beckham is at this point in his career at best an average soccer player.
Only in Los Angeles where they have no real NFL football team could he have gotten the kind of money the Galaxy is paying him.
Most of us sports fans here in the US do not care about soccer at all. Kids in this country have been playing soccer now for 40 years and it's popularity is on TV is less then that of Pro Hockey.
Hell,Poker on TV is more popular...LOL...then the so called world's most popualr game !
Bottom line is that the great Pele years ago could not make soccer viable in the states here and certainly a "Spice Boy" has zero chance of making any of us care about soccer,
Good Day ! I am out !
Plenty O'Toole, Boston, USA