Alyson Rudd
Win VIP tickets
I finally snapped when the Sky Sports cameras panned to the away end at Kenilworth Road. There was a chap in his red Liverpool scarf and stood next to him was a young woman wearing a pink baseball cap. An LFC baseball cap. It was pink. I think I screamed.
The abject performance from Rafael Benítez’s side in the FA Cup third-round tie washed over me. I was too busy seething about the fact that a) anyone thinks female footie fans need pink accessories, and b) that female footie fans wear them.
Perhaps the cap was a gift, but that is no excuse. Just before Christmas my mother phoned me from the LFC shop. “I’ve found a lovely fleece in the women’s section. Shall I buy it for you?” she asked. “What colour is it?” “It’s white. It’s really nice.” “And the Liver Bird? What colour is that?” There was a guilty silence and then my mum said it was pink. I growled and told her to make an official complaint and under no circumstances to buy it for me.
So all I got for Christmas in an LFC sort of way was a club calendar, a beer glass and beer mats with lovely red insignias. Presumably there is a range of LFC champagne flutes with pink insignias out there somewhere.
It has to stop. Now, when you scan a stand packed with fans, their scarves raised above their heads, a dozen or more scarves stand out like acne on a beautiful face. They are pink; maybe pink-and-white stripes, maybe blue-and-pink stripes, but they are predominantly pink. And if you look closer still you can see women wearing pink football shirts and pale pink bobble hats decorated with dark pink devils or cockerels or lions.
I support Liverpool and Liverpool are red. I do not support them because they are red. Are there women out there who have been pouting all these years, desperate to go to a game but refusing to do so on the ground that the club colours are all wrong? “Come on love, I’ve got a spare ticket, come to the match with me.” “What? And wear blue? I’m a lady. If they change their strip to pink, I’ll think about it.”
Oh how that chap must have clicked his heels in delight when he saw the range of pink gloves and badges in his club store. “Look, darling, City are pink.” “Pete, how gorgeous. I’ll come. Do they serve strawberry milkshake at half-time?” Oh dear, I may have given the executive who dreamt up pink Liver Birds an idea.
I don’t get it. It is not as if women only ever wear pink, so why do they need to at a football match? Perhaps it is all a horrible game of sexual politics. Are women saying, “I like football but hey, don’t assume I’m butch or anything”? Or are they saying they don’t like football unless it is fluffy?
I can only guess that it has been decided that female fans are not real fans, that they tolerate football and they need a reward. Their prize is the feminisation of the sport. To hand a woman a scarf with the Liver Bird defined in pink is a way of saying, “Look, football is pretty and it likes you and it appreciates you”. But should, come May and the Champions League final, the road to Moscow be decorated with pink ribbons, I will vomit and turn back home.
Win a luxury weekend to Newcastle and its neighbour Gateshead, find out more here
Risk, resilience and embracing new technology
Industry sectors news at a glance. Interactive heatmap, video and podcast
Discover the power of collective thinking. Submit a solution and be in with a chance to win a Media Hub Home Entertainment System
The inside track on current trends in the charity, not for profit and social enterprise sectors
Everything the Business Traveller needs to know to make a better trip
Make the most of the summer and enter our fabulous photographic competition, you could win a £5000 holiday
Corsica is an island of beauty and contrast, an ideal holiday destination
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
The clever way to lease a new car is with Car leasing made simple™
2009
per month on 36-month
Personal Contract Hire (PCH)
2008
42850
Car Insurance
£24,250 - £30,346
MI5
London
£60,000
The Environment Agency
Bristol
Up to £90K
Boots
Midlands
OTE £85k
Credit Protection Association
Nationwide Opportunities
Completely London
Luxury Condo's in Manhattan with NYC views
The best new homes in Wimbledon?
Nationwide
Fabulous Cruise And Cruise & Stay Offers Including Virgin Atlantic Flights Prices Start From Only £699pp!
Last Minute Cruise And Cruise & Stay Offers. Med From £499pp, Caribbean From £699pp!
5 star quality at a 3 star price.
8 fabulous Canadian cities ...you won’t find cheaper
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Property Finder | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
I totally agree with this article, what the hell is going on in football. Just another prime example of some 'upstairs idiot' thinking "lets make more money and to hell with any tradition the club may have"
Nathan Brown, Nailsworth,
Only a Kopite could make such an issue out of this pink thing!
Why are you therefore not moaning about the fact that Liverpool is English and is now run by money mad Yanks? Surely thats worse than a silly little pink badge on a jacket?
Get a life! You kopites have got enough to worry about on the pitch without distracting yourself with such nonsense!
Ian, cheshire, UK
So what if they are trying to sell pink.
Its a commercial world now and they have to do it to make the money.
If you don't like it don't buy it.
Juventus away kit I believe is pink or salmon as some people might like to say.
They got a pink coloured stuff for everything these days.
sagar, canterbury,
They wouldn't sell pink if people didn't buy it. End of.
Mark, Matlock,
I'm with you Alyson; these pink things are hideous. At Villa they are all over the place - pale pink and powder blue. Villa are Claret and Blue with a golden lion on the badge - have been for over a hundred years. Hopefully this is just a passing trend that will soon die out.
Pete B, Castle Bromwich, Birmingham,
Completely agree Alyson, every game I attend there amongst the claret and blue West Ham fans is a female in a pink top. Why do they wear them - if you are going to spend on club merchanise why not buy the real thing ?
Liz Rees, Sidcup, Kent
oh how I jumped for joy when I read this article! I have been saying the same thing for years. I can only say that as gary of london says, it must be a marketing thing. I support Chelsea and they have the same things, pink baseball caps, t-shirts with Chelsea FC written in pink. There's the baby/powder blue colour also. I've never bought any of it. I presume someone has sat in a marketing meeting one day and said "oh give em something nice, you know, girly like" or some such piffle! And don't even get me started on the "Ladies football shirts"!!
Sarah, London,
Alyson: I think you will find that a lot of "real fans", those confident in their support of the club rarely if ever wear any form of club merchandise. Merchandise is more about needing to belong than supporting a club (see newcastle), personally i prefer talking to people who are not decked out as they tend to have more to say than, "hit the channels" "rafa for ever" "generic football statement number 9" etc,
"The abject performance from Rafael BenÃtezâs side in the FA Cup third-round tie washed over me. I was too busy seething about the fact that a) anyone thinks female footie fans need pink accessories, and b) that female footie fans wear them."
If i responded to that part id probably be called a sexist!
Jason, Sligo, Ireland
club merchandise going pink is just a sales initiative...face it. there are female fans out there and although they can and should be real football fans, they're still women and they will/may - as the marketing men want us to believe - succumb to things pink so why not turn some merchandise pink if that means making more $?
and don't worry. the road to moscow will not be lined with pink ribbons. not that liverpool needs to care. they're not going to moscow anyway!
gary, london,