Tom Dart
Attend an evening with Andre Agassi

Want to be a winner? Forget the song because blue is not the colour. Red cards may spell disaster in football, but red kit is a different matter entirely. A study has found that teams in red are more successful than those whose home shirts are yellow, white or blue.
Research by scientists at Durham and Plymouth universities, published in the Journal of Sports Sciences, claims that deep-seated biological responses to colours affect teams' performances. English league results since the Second World War were analysed, looking at how teams did when they were at home, therefore wearing their first-choice shirts.
It was found that, of the top 68 sides, teams wearing red won more often at home, while sides in yellow or orange had the worst records. In away games, when teams tend to wear a variety of colours over the years, there was no difference in performance. Research also suggests that Olympic competitors wearing red are also more likely to enjoy success.
In nature, red is often associated with male aggression and display, suggesting high levels of testosterone. Male mandrills, for example, have red coloration on their faces, rumps and genitalia that they use to communicate their fighting ability to other males. So teams in red will subconsciously feel tougher, as well as intimidating the opposition.
“We see a couple of possible explanations,” Professor Robert Barton, of Durham University, said. “Firstly, over time supporters may have been subconsciously more attracted to a club wearing red, so the club has developed an increasing resource base within its community.
“Secondly, there may be a positive psychological boost from wearing red, or being associated with a red team, that is reflected on the field of play. Competing against a team in red could also impair performance.”
Three of the Barclays Premier League's top four - and the three most successful teams in English football - Arsenal, Manchester United and Liverpool, wear red. So do Bristol City and Stoke City, at the top of the Coca-Cola Championship, although teams in white are prevalent at the head of the Football League's bottom two divisions.
Over the years, there is no doubt that the red halves of Manchester, Bristol, Nottingham and Stoke - and the claret-and-blue part of Birmingham, for that matter - have outdone their city rivals. Not that Nottingham Forest fans, with their team presently in League One, would have much truck with the notion that their historical success was down to their choice of kit rather than the managerial genius of Brian Clough.
However, Sir Alex Ferguson would concur that kit colour is significant. In 1996, the United manager blamed his team's grey away kit for a 3-0 half-time deficit against Southampton. “The players couldn't pick each other out,” he said. The side switched to white tops at the break, lost 3-1 and the kit was consigned to history. Being unable to see each other is not an excuse that Chelsea's players can use when they are wearing their present luminous yellow change strip.
The researchers concede that the financial acumen of the likes of Roman Abramovich is more than adequate compensation for the disadvantage of Chelsea's blue kit. Dr Russell Hill, also from Durham University, said: “It is certainly true that the influx of wealthy foreign owners has changed the resources available to some teams and this should result in increased success, regardless of their shirt colour.
“Nevertheless, in close matches where teams are evenly balanced, we still predict that wearing red could tip the balance between success and failure and the red advantage will still persist.”
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
With rail travel in Europe on the rise, we review the benefits of travelling by train
In this special section we explore new food trends to help improve your dinner party and impress guests
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
1998
£47,955
12 months for the price of 11 and a 5% discount.
Offer ends 31/11/09
Check your free Experian credit report before applying
Car Insurance
to £60K + bonus (OTE £90k)
Lord Search & Selection
Location Flexible
PwC’s Consulting practice helps businesses of all shapes
and sizes work smarter and grow faster.
£85k
CPA
Highly Competitve
Specsavers
Whiteley, near Southampton
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
7nts - Penang £499; Borneo £699; All Inclusive £799 including flights, taxes, accommodation and private transfers
For your ultimate tailor-made ski holiday, click here
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
World Class Golf, Spa and preferential Beach Club. Private estate overlooking West Coast
Villas from £275 per night inclusive of Golf
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.