Join us for an exclusive Mike Atherton Event

PAUL DAVIDSON, multi-millionaire manufacturer, was looking for a club to buy. He cast his eye up and down the Premier League. “Yeah, I did think about a club in England,” he says, “for all of 30 seconds.” In the space of little more than a weekend, the Englishman committed himself to become the new owner of Real Mallorca, of the Spanish first division.
Provided Davidson is happy after the due diligence process, this 55-year-old Lancastrian will next season stir in La Liga the sort of debate that surrounded the takeover of the likes of Chelsea, Manchester United, Liverpool and Aston Villa by foreign owners. He will become Spain’s most prominent. “I’d say 99% of fans here are really pleased,” says Paco Soto, head of the Aviacion pena, a supporters’ club. “The club needs money, looked for a local buyer and couldn’t find one. Okay, when he says we’re going to win the Champions League, that’s probably just the euphoria of clinching the deal, but we can become competitive in Europe.”
Davidson talks a good game, has a nice line in self-made-millionaire caricature - “I’ve got the blonde, I’ve got the Bentley” - and when he talks about Mallorca participating in Europe’s most lucrative competition, he is not making wild projections. He will pay around £40m for a 92% stake in a club that has been involved in the Champions League more recently than, say, Tottenham and has won more domestic cups this side of the millennium than, say, Everton.
“I saw the Mallorca people on the Friday and agreed the deal the following Monday,” he said. “The problem with the Premier League is that the top four places, and getting into the Champions League, are almost guaranteed and in the long-term that’s a recipe for disaster. There should be a playoff for fourth; at the moment it’s a like a grand prix where the front four start ahead on the grid. Here, that’s not true.” Since 2000, Real Mallorca, Celta Vigo, Real Betis, Sevilla, Deportivo La Coruña, Villarreal, Osasuna, Real Sociedad, Valencia and Atletico Madrid have all qualified for the Champions League, usually accompanied by Real Madrid and Barcelona. In the same period, only Newcastle United and Leeds United have interrupted the quartet of Manchester United, Arsenal, Chelsea and Liverpool going into the group stages.
Davidson, who left school at 15 to train as a plumber, found the sums attractive. He made, and makes, his money from the manufacture of pipes. Spain is a major market. “When I’ve a new product to launch, I spend six or seven million on marketing. If I’ve got a football club promoting that product, or my company, I’ll hardly need to do that.” Mallorca, who finished seventh last season, would be lifted in the process. “It’s a terrific family club, but it needs commercialising. We’ve also got a big British, German and Dutch population on the island, so we’ll get a great big boozer going near the ground and bring more of them in.”
Davidson insists he’s a football fan more than a football man. “What I do have is the ability to make money very quickly, but what do I know about football? That’s why the president, Vicente Grande, is staying on and I’m getting a top chief executive from an English club in.” And, yes, he hoped to recruit British players, too, though primarily at academy level. “Once we identify promising 16-and 17-year-olds in England, we can say to them, ‘Where would you prefer to do your apprenticeship? Here in Mallorca, where you’ll play in La Liga, in the sun and learning Spanish, or in, say, Leeds? There’s also the importation laws for players from South America that are different in Spain than in England, so we can bring them in.”
The supporters approve. “We’ve always a been a trampoline club for good players,” says Soto. “They come here, improve and we sell them for a big profit. Davidson seems to have good ideas, and we need an investor. And I don’t think he’s another Piterman.” That would be Dmitry Piterman, Spanish football’s most notorious foreign owner, a Ukrainian-American who has taken over, by turns, Racing Santander and Alaves, without success and at one stage appointed himself head coach and sat on the bench.
Paul ‘The Plumber’ Davidson will not do that. “I’ll be in the stands, not even in the posh seats, moaning like everyone else when we lose. I don’t want to be the guy who gets dogshit sent to him in the post.”
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
36-month car lease
on contract hire for
£359.99 plus VAT pm
12 months for the price of 11 and a 5% discount.
Offer ends 31/11/09
Check your free Experian credit report before applying
Car Insurance
c£100,000 + car, bonus & bens
Lord Search & Selection
Midlands
Competitive salary + NHS pens
The Council for Healthcare Regulatory Excellence (CHRE)
London
£85k
CPA
£31,842 – £38,378pa
Charity Commision
London, Liverpool or Taunton
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
Book now & save over £100pp.
11 cool resorts, lowest prices... Early Booking offers 15 Nov.
20% off selected Azores holidays taken in October with Sunvil Discovery
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
World Class Golf, Spa and preferential Beach Club. Private estate overlooking West Coast
Villas from £275 per night inclusive of Golf
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.