Times Online and PA
Download 'Too Hot', an exclusive Specials track from iTunes
Roy Keane will not be celebrating as he heads off to reflect upon his first season as Sunderland manager. The 36-year-old famously decided not to parade the Coca-Cola Championship trophy around the city on an open-top bus last summer after completing the first part of his mission, insisting he and his players had achieved nothing of any great significance.
Now a man who can boast six Premier League winners' medals among his haul of honours as a player is not about to set the champagne corks popping for mere survival. Asked if he regards his team's successful fight against relegation as success, he replied: "Success? No, no, that would be nonsense. Staying in the Premier League - we are 15th at the moment and if we were to stay 15th, it shouldn't really be seen as being successful.
"Satisfied may be a better way of putting it, but not success. Hopefully success is just around the corner."
Keane outlined his targets for next season and fighting relegation is not one of them. "I think this summer is a very important summer for the football club," he said. "We certainly need to go out and strengthen and bring in the right quality players to the club because we know we are not far away, believe it or not, from challenging the teams just above us.
"That's what we want to try to achieve next season because if we don't bring in the right players, we will be in a relegation battle next year, and I don't fancy being a manager every year fighting relegation.
"I am learning my trade, I appreciate that, and you are going to fight battles, like we did last year and this year. But I want more."
Keane has been linked with a series of targets, including West Ham's Carlton Cole and Barcelona's Eidur Gudjohnsen and he is well aware the club could have to increase their wage bill significantly if they are to get the players he wants to head for the North East. "I know we are a fair bit behind teams not far away from here in terms of what they have paid their players over the years. Don't get me wrong, don't think for one minute our players are sleeping on the streets at night, they are not. They are very, very well-paid.
"But if you want to bring certain players in, you have to pay the money, I can't dress it up any better than that. We are not talking about paying ten players £60,000, £70,000, £80,000 a week, but if we can get one or two in we think can lift the level and lift the club and lift us to the next level, I have to say I think it is money well spent."
Win a luxury weekend to Newcastle and its neighbour Gateshead, find out more here
Risk, resilience and embracing new technology
Industry sectors news at a glance. Interactive heatmap, video and podcast
Discover the power of collective thinking. Submit a solution and be in with a chance to win a Media Hub Home Entertainment System
The inside track on current trends in the charity, not for profit and social enterprise sectors
Everything the Business Traveller needs to know to make a better trip
Make the most of the summer and enter our fabulous photographic competition, you could win a £5000 holiday
Corsica is an island of beauty and contrast, an ideal holiday destination
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
The clever way to lease a new car is with Car leasing made simple™
2009
per month on 36-month
Personal Contract Hire (PCH)
2008
42850
Car Insurance
£24,250 - £30,346
MI5
London
£60,000
The Environment Agency
Bristol
Up to £90K
Boots
Midlands
OTE £85k
Credit Protection Association
Nationwide Opportunities
Completely London
Luxury Condo's in Manhattan with NYC views
The best new homes in Wimbledon?
Nationwide
Fabulous Cruise And Cruise & Stay Offers Including Virgin Atlantic Flights Prices Start From Only £699pp!
Last Minute Cruise And Cruise & Stay Offers. Med From £499pp, Caribbean From £699pp!
5 star quality at a 3 star price.
8 fabulous Canadian cities ...you won’t find cheaper
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Property Finder | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
I'm wondering would the fact that certain players being on higher wages cause angst among teammates. Keane may be right though, it didnt seem to cause any strife among players in the Old Trafford dressing room when Roy broke the wage structure at Man United.
Patrick Shields, Sydney, Australia