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With Mike Ashley serving notice of his intention to sell Newcastle United last night - telling protesting supporters “I have listened to you,” — the scale of his regime's descent into acrimony became apparent when it emerged that Alan Shearer had been stripped of his ambassadorial role at St James' Park. After Kevin Keegan's recent resignation, another Tyneside legend has officially been ousted from the club.
It is understood that members of Newcastle's hierarchy were in Dubai yesterday, seeking buyers for a club that has imploded since the closure of the transfer window on September 1. Officials have made overtures to a reluctant Amanda Staveley, who was instrumental in the recent takeover of Manchester City and is fronting the Dubai bid for Liverpool, but have not had any contact.
While the prospect of the Newcastle owner and his acolytes leaving will prompt jubilation among most fans, it is not yet a certainty. “It won't happen overnight and it may not happen at all if a buyer does not come in,” the billionaire gave warning. Last week, Anil Ambani, the Indian businessman, withdrew from attempts to purchase Newcastle “because of the turbulent conditions which currently exist there”.
In an extraordinary 1,644-word statement released to the club's website, Ashley issued an emotional defence of his 16-month stewardship, claiming that the club “might not have survived” without his £244 million investment, £110 million of which, he said, was to reduce, if not clear debts. To his many critics, the era of Geordie glasnost began far too late.
Ashley did not attend the 2-1 defeat at home by Hull City, which featured noisy demonstrations against him and Dennis Wise, the executive director (football). “I have really loved taking my kids to the games, being next to them and all the fans,” he said. “But I am now a dad who can't take his kids to a football game on a Saturday because I am advised that we would be assaulted. Therefore, I am no longer prepared to subsidise Newcastle United.”
Yet Ashley's passionate justification of Wise's role — “Dennis and his team have done a first-class job in scouting for talent to secure the future of the club,” he said — is undermined by the paucity of Newcastle's squad, from which Habib Beye will be missing for ten weeks with an Achilles tendon injury. Nor will his popularity be assisted by his treatment of Shearer.
While Shearer's role as Newcastle's sporting ambassador — he was appointed in May 2006 — was largely honorary, it was also symbolically significant. Whether Ashley sanctioned the move is unclear, but when the club's record goalscorer described the management structure on Gallowgate as “dangerous” on television, the response was one of fury.
John Beresford, a popular player during Keegan's first spell in the dugout, has also been relieved of his corporate hospitality match-day role after comments in the local media. Ashley made a desperate attempt to woo Keegan back to the club during discussions in Central London on Friday night, but his credibility among supporters is tarnished.
Ashley insisted that his motivation for buying Newcastle was not financial, but intimated that he is seeking a profit. “I hope that the next owner is someone who can lavish the amount of money that the fans want,” he said. “This will not be a fire sale. Newcastle is in a much stronger position than it was in 2007. It is planning for the future and it is sustainable.”
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Steve McMahon and his consortium, the profitable group here in singapore, never wanted to buy the club. They've no funds, they're a land bank, equity co, relying on individual small time investors for their business. They were merely seeking rights to publicise NUFC in Asia...
JDH, Singapore, Singaore
It has to run as a business and Ashley seems to have tried this. Fans run on emotions. It is unlikely a Georgie is going to run Newcastle -premier league football is global and management, investment and players will be global. The Magpies need to stop living in the 20th century and wake.
JC, Singapore, Singapore
If that which Mr Ashley states is true - I have no reason to doubt it - then his model for the club is honest, sensible and viable. The massive mistake was not to make it clear to fans and staff at a much earlier date. Ashley's model is sensible for a medium sized club - that for M City is absurd.
Stephen Reeve, Southend,
Everyone (apart from Newcastle fans) know that Keegan is technically inept. His only apporach is to spend someone else's money (normally lots) on the biggest names he can quote. Against this backdrop, it's not surprising the directors wanted others to have the responsibility for buying & selling
Mick, Edinburgh, Scotland
Newcastle fans were not happy with the Bolton mafia under Sam Alladyce. They are not happy with the London boys, who would they like? What part of the world would they like them to come from? Perhaps the solution is realise that Rome wasn't built in a day, they should have stuck with Sam.
Steven Prussia, Edgware, Middlesex
Yet again, there seems to be an awful lot of Southerners on here telling us where we, as fans, have gone wrong. What has gone wrong is that Ashley has messed up by appointing Wise, Llambias et al, and they have done a terrible job and in the process, have let Ashley down. Wise, Llambias, Jiminez OUT
Biff, Newcastle,
The fact is that KK resigns from every managers job he has because he isnt good enough...and he still isn't. The NU fans can't see that though.
It is also true to say that when KK became manager again, he knew that Wise would be there in a made up role so he can't cite that as a reason to leave
lee, leeds, uk
You can't have a manager responsible for success when you have others controlling the tools necessary to do the job. Dave, Edinburgh, Scotland
You can't have an owner responsible for for success when you have others (the fans) dictating how you run it.
Newcastle will be relegated this season.
Jordy De Lujonal, Sunderland,
Ashley is the owner
Newcastle fans are disillusioned -- Their isea of belonging to the English elite is somehow flawed. They never win anything. I think Wolverhampton has much more history than them. Filling a stadium with 50.000 thousands doesn't make you a big team.
marco, London,
All ye Newcastle fans, with your unrealistic expectations, read & weep. No matter how you dress it, you dont spend £250M of your own cash, to buy A BUSINESS, then have it dictated upon by sentimental fans. Your next buyer may well be a faceless foreigner. Lets see how you prefer them apples instead.
Lee, London,
Have loads of substandard players so massive clearout and reinvestment required .
Only a Wenger or Capello could sort out this mess but dont
think they would be attracted to Tyneside given the history .
john, Ipswich,
It's all about Dennis Wise, we don't like him or want him.
Sonny B, Newcastle,
Its a genuine shame for Newcastle fans who are such downright pleasant people who cant do enough for the well-being of others ;)
Nacom, Manchester, England
OK, Geordie Faithful. YOU find the money, YOU buy the club and YOU see if you can run it better.
Spend less in the bookies, less in your Bigg Market pubs, poll your cash and run a fans' consortium.
Do things mean that much to you?
Dave, Notts, UK
Why any suprise that you get rid of salaried staff who slag off their paymasters? As to Newcastle being bought on the cheap, a £250 million and counting, price for a club larger in its own mind than reality suggests isn't cheap. Yes they have good support, so do others, but what else makes them big?
jonners, weybridge,
Mike Ashley and his crew are totally at fault for what's happened. His "business model" for the club is fundamentally flawed. You can't have a manager responsible for success when you have others controlling the tools necessary to do the job. Kevin was right.
Ashley's lot are wrong. Go!
Dave, Edinburgh, Scotland
Ashley's commercial analysis is right; his human resources analysis is wrong. If he really believes his own statement he would realise that Wise - the man and the role - are the problem. Ashley broadly retained his popularity on Tyneside until he allied himself with Wise rather than Keegan last week
john, Oxford, England
The fans at Newcastle have always had to much say and are largely responsible for the mes they now find themselves in. Their expectations are way too high and therefore they will never actually be happy. Newcastle is a one club town, a big fish in a small pond.
Joe, Hebburn, UK
Steve McMahon, ex Liverpool and TV pundit with consortium, wanted to buy Newcastle Utd. Should be interesting to see someone, who claims to know what he is about where football is concerned, can rule the boardroom and manage this Club which really belongs to the English greats not Scottish "greets"
Giles Wynne, Lincoln UK,
I as a newcastle fan take exception when people comment on somebodys else's team adam...
This is not something the fans have brought to Mr Ashley and he has run the club quite badly as he bought the club on the cheap and as he said when he bought the club......stop crying and get out...
Andrew, Georgetown, USA
"i would pour upto 20m a year into the club ¬ expect anything back." he mentions arsenal as the ideal model. i think nufc need stability and it needs to start now. kk and nufc need to sort outta court quick, kk then needs to back Ashley's ownership and then the club can move 4ward.
ricki michael, truro, england
As much as I like Kevin Keegan (as much as we all do) Mike Ashley's "business" is a very successful one. How many clubs has Kevin Keegan walked out on? Its easy to look good when you play the martyr...Sorry Kevin.
Pierre, Southall, UK
A company in huge debt, with overheads (salary) outstripping revenue and in huge financial turmoil.
Ashley should declare the club bankrupt, cease trading and teach the 'fans' a lesson.
Adam, Mackam, UK
I wonder if this is how Mike Ashley runs his business?
steve tea, manchester, cheshire