Download 'Too Hot', an exclusive Specials track from iTunes
For Flavio Briatore, his team principal at Renault, makes no bones about the fact that Alonso will not be showered with cash nor will he be able to hold the French squad to ransom, even though his contract will be up next year and plenty of teams will want him. There will be none of the $30 million (about £16 million) salary that Michael Schumacher commands from Ferrari, nor even a shareout comparable to Räikkönen, his closest rival.
Even Ralf Schumacher — apparently getting about $20 million a year at lowly Toyota — is thought to be worth more than the prospective champion. In fact, recent estimates say Alonso might be on as little as £3 million a year before bonuses for his six victories this season.
“Formula One is not a one-man band,” Briatore says. “We would never pay a driver big money to come to us. We don’t pay $20 million or $30 million for one man. There are 800 people in this company and everything they do is important to the result we get on a Sunday afternoon. Always I try to create a driver for this team, this business and, at the moment, we have the best driver for less money.”
It might sound parsimonious, almost cheap for man who runs a nightclub called “Billionaire”, but Briatore is a notoriously fastidious housekeeper. With possibly only the fifth-highest budget in the sport, he is creating one of the most astonishing records: a championship on Sunday would make him the most successful team principal in Formula One over the past 11 years after Jean Todt and ahead of Sir Frank Williams and Ron Dennis, of McLaren.
What is more, he will have achieved that with two different drivers — Schumacher in 1994 and 1995 and now Alonso — as well as effectively creating two new teams and doing it on a budget that would barely keep Ferrari in pasta for a year.
It is a poke in the eye for the disbelievers who say nobody can run a Formula One team unless they have racing in their blood. Briatore is a former stockbroker and guru for the Benetton clothing family who has money in his blood but a shrewd approach to the business of Formula One.
He knew Schumacher could be the best and built a team around him at Benetton that walked all over Damon Hill and a Williams team producing a far superior car on a bigger budget. A brief sabbatical in charge of Supertec, the engine company, allowed him time to pick out Alonso from the crowd and grab him for his management company, even though the Spaniard was an 18-year-old fledgeling.
When Briatore took over at Renault and then promptly dislodged Jenson Button for Alonso, the outcry was huge. Briatore said simply: “Time will tell if I am wrong.” Today, Button is tangled up in a contracts wrangle for the second time in a year and has not won a race, while Alonso is on the verge of becoming champion.
“Jenson is a fine driver but there were too many contracts, too many things in the background,” Briatore says. “These are decisions I have to make and, if I get them wrong, I get fired. Fernando is fantastically cool, intelligent and does not just drive one fast lap. He is, with Räikkönen and Schumacher, the best in Formula One.”
Which would make the Spaniard, at 24, a worthy champion if results go his way this weekend. Briatore is certainly not prejudging events and arranging the victory celebrations already; he remembers too well that fateful final race of the 1999 season, when Schumacher’s confident camp turned up with hundreds of caps labelled “World Champion” only to have to dump them when Mika Häkkinen snatched the title.
But partying is a talent with the nightclub owner and Briatore does not fear being able to put together a bash to remember should Alonso triumph. After all, Briatore has proved he is a phenomenal manager in Formula One.
Win a luxury weekend to Newcastle and its neighbour Gateshead, find out more here
Risk, resilience and embracing new technology
Industry sectors news at a glance. Interactive heatmap, video and podcast
Discover the power of collective thinking. Submit a solution and be in with a chance to win a Media Hub Home Entertainment System
The inside track on current trends in the charity, not for profit and social enterprise sectors
Everything the Business Traveller needs to know to make a better trip
Make the most of the summer and enter our fabulous photographic competition, you could win a £5000 holiday
Corsica is an island of beauty and contrast, an ideal holiday destination
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
The clever way to lease a new car is with Car leasing made simple™
2009
per month on 36-month
Personal Contract Hire (PCH)
2008
42850
Car Insurance
£24,250 - £30,346
MI5
London
£60,000
The Environment Agency
Bristol
Up to £90K
Boots
Midlands
OTE £85k
Credit Protection Association
Nationwide Opportunities
Completely London
Luxury Condo's in Manhattan with NYC views
The best new homes in Wimbledon?
Nationwide
Fabulous Cruise And Cruise & Stay Offers Including Virgin Atlantic Flights Prices Start From Only £699pp!
Last Minute Cruise And Cruise & Stay Offers. Med From £499pp, Caribbean From £699pp!
5 star quality at a 3 star price.
8 fabulous Canadian cities ...you won’t find cheaper
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Property Finder | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.