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Britain has set a target of eighth place in the medals table at the Olympic Games in Beijing, MPs were told yesterday. John Steele, the chief executive of UK Sport, also confirmed to the Public Accounts Committee that Britain would seek to retain second place in the Paralympics.
It is the first time that a firm public commitment has been made to an overall performance of the team at the Games in August and runs counter to the philosophy of the British Olympic Association (BOA), which believes that a target may put medal prospects under too much pressure.
The BOA has always maintained that Beijing should be seen as a stepping-stone to London 2012, where the ambition is to finish fourth in the Olympics medals table and second in the Paralympics. “It is in no way a soft target and will require a step change in performance across British Olympic sport,” Steele said of the objectives for China.
Britain finished tenth in the table in Athens four years ago with a total of 30 medals - nine gold, nine silver and 12 bronze. Individual targets for each sport in Beijing will be announced in July.
The ability of each sport to hit its target will play a part in how much money it receives for the four-year cycle leading to the 2012 Games. Those that miss their targets and show no potential to improve performance or produce medals in 2012 are likely to have their funding cut.
UK Sport, which distributes lottery cash to elite athletes, will review the funding structure in the autumn before presenting its findings to its board by the new year. Sports will learn what resources they have for 2012 by April 2009. Britain would need to double their gold-medal tally from Athens to achieve fourth place, overtaking Australia, who won 17 golds, 16 silvers and 16 bronzes in 2004.
The slicing of a £600million package promised for elite sport by Gordon Brown in his Budget of March 2006 comes as MPs expressed their concern that a sixth of the money is expected to come from the private sector.
Edward Leigh, the chairman of the committee, said that in the absence of any detailed plans about how the Department for Culture, Media and Sport (DCMS) would raise the extra £100million needed to fulfil Britain's Olympic ambitions, he believed that it was “optimistic”. This year the DCMS appointed Fast Track, the sports consultant, to devise ways to raise the cash from the commercial sector.
However, there are doubts in the industry that the sponsorship market is deep enough, given the economic climate and the competition from the London Organising Committee of the Olympic Games (Locog), which owns the key Olympic brand rights and is seeking to raise £650million to help to cover £2billion of operational costs during the Games.
A report last month by the National Audit Office, the public spending watchdog, gave warning that Britain's target of finishing fourth in 2012 was at risk because of a funding strategy that depended on private money that “may not materialise”. Jonathan Stephens, the DCMS permanent secretary, said: “It is a challenging target and there are no guarantees, but I think it is realistic and the right time to start raising it is after Beijing.”
Britain's table talk
Atlanta (36th, 1 gold, 8 silver, 6 bronze)
Sydney (10th, 11 gold, 10 silver, 7 bronze
Athens (10th, 9 gold, 9 silver, 12 bronze
Beijing (8th?, 10 gold, 11 silver, 11 bronze
(based on Italy's eighth place in Athens)
London (4th?, 17 gold, 16 silver, 16 bronze
(based on Australia's fourth place in Athens)

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Work on the medals table on a per population basis - or even better yet, a combination of population and gdp and that will give you good lessons as to who to chase. Per population, countires like New Zealand do well (but their medals are from obscure and expensive sports like yatching). On GDP, countires like Cuba and Jamaica tend to do best - and those are in popular sports like track and field. Something to do with the will to win and to prove themselves maybe??
Mary, Kingston, Jamaica
10 gold is a bit pessimistic in my opinion.
Britain is currently ranked number 1 in rowing, yachting and track cycling, those 3 sports alone should bring in at least 10 gold medals. Once you add a few from from other sports, Britain should get close to 15 gold in Beijing.
Marcus, Perth, Australia
Aus won 17 golds last time for cycling (6) diving (1), hockey (1), rowing (1), shooting (1) and swimming (7). These are all sports that GB has pretensions to being, should be or are very good at.
Winston, London, UK
Really, who cares where a country is in the medal tables?
I just like to see more GB medals winners in sports I like to watch.
The Australians do get a lot of medals, but they do it by picking softer, more obscure sports events and concentrating their nationally-orchestrated attentions on these just to get a high medal table ranking. How many medals do they win in the most internationally competitive events like track and field? Not many.
PJ, Reading, UK
Well, James, Leonard has given you part of the answer. Invest in new and accessible facilities, lower the prices and encourage young people to become engaged with all sports. The just-football mania really sucks. In Italy we cannot certainly compete with the Australians in terms of number of medals, but I'd say that we pretty much manage to make a strong appearence everywhere (summer and winter olympics, football, motor racing etc etc.) Fact is, the result won't just fall from the sky neither will they be guaranteed by public outcries.
Luca, Beijing, China
That was harsh, Michael. Very harsh indeed. Good luck, Brits.
But I must ask: How is it that a country with only 20 something million people (Australia, that is) can win so many medals? Impressive.
James Jones, Columbus, USA
typical poms, trying to knock Australia off fourth place. Well 75 million poms don't equal 20 million Australians in capability or has England started to import athletes?
chuckle
Mark, Melbourne, Australia
Read the article again Michael
Dafs, Beijing, China
Conscription is what you need - round up your thousands of soccer yobbos, put them in boot camps, get them fit and off the fags, the booze and their favouraite recdrugs and you might have a chance. In the longer term, give back to your schools the playing fields and ovals that local councils have pinched, and give up the nonsense that competitive sport is a mental health risk. And stop blaming your weather; after all, we Down Under also have very bad weather: 20 year droughts, burning sun, fiery windstorms, venomous spiders and snakes under every stone and in every clump of grass, sharks off the beaches and crocodiles lurking in every fair-sized stream, angry kangaroos hopping down every high street. And give up soccer by about 75 per cent: not athletic enough for track and field, lacks physical contact, so no help with sports that require guts and determination, and all those heads being hit from a great height must be bad for the brain. Good only for soapie actor training.
Leonard Colquhoun, Launceston, Tasmania, Australia
Britain finishing 4th in Beijing ..... Good luck ! (or have Darts, Snooker, Fly Fishing and Morris Dancing become part of the Olympic program?)
Michael, Sydney, AUSTRALIA