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Andy Norman, the promoter who oversaw British athletics’ golden era before his controversial exile, has died suddenly at the age of 64 after returning from the World Athletics Final in Stuttgart. The former policeman had been working for the IAAF, the sport’s governing body, as an advertising commissioner in Germany.
Norman cut a swath through the athletics scene of the 1980s, when the sport played to packed stadiums and there was a list of stars who were household names. As a manager-cum-agent, many athletes signed up with Norman, including Steve Ovett, Linford Christie, Jonathan Edwards and Colin Jackson. He later married another, Fatima Whitbread, the javelin thrower, and the pair had a son, Ryan.
Renowned as an astute and skilled operator, his tenure at the top ended under a cloud when it was alleged that he had threatened to spread malicious rumours about Cliff Temple, the Athletics Correspondent of The Sunday Times, if he did not stop an investigation into Whitbread’s business dealings. Temple, who was depressed after the break-up of his marriage, committed suicide in 1994. A coroner said the threats made by Norman contributed to Temple’s death. Three months later, Norman was dismissed from his job as promotions officer at the British Athletics Federation, the predecessor to UK Athletics, although he remained involved in the sport.
In 1998, he bailed out the organisers of the European Championships in Budapest as they struggled to put on the event. Since then he has been running regular meetings in South Africa and Eastern Europe, as well as working for the IAAF. He was still listed as a race agent by UK Athletics and his experience meant that he was used widely by athletes and broadcasters.
Having ruled the roost during the halcyon days, Norman had strong views about where British athletics had gone wrong. “In those days, first was first and second was nowhere,” he said. “Now we are asked to celebrate mediocrity.”
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With great sadness the news of Andy's passing effects many of us (former professional/Olympic athletes). Andy breathed life into many world reknown athletics greats. He gave many of us our first chance at athletic immortality. His professionalism was greatly respected, appreciated and welcomed. Andy could be a firm businessman but once you understood your role as sports entertainer and the greater obligation given, he was a great man to have in your corner. Andy "Dad" as some of us called him, will be greatly missed. My regards to his family, his wife and child. Sincerly Tonie Campbell, USA Olympian 110 Hurdles.
Tonie Campbell, San Diego, California
Dear Sir
Very sad to hear of the death of Andy Norman.
I was not one of his "stars" of the 1980's, however he took the time to see that I had some top class races in the year of 1980. One memory stands out which showed the pull he had during the 80's.
Whilst competing at RAF Cosford I sat along side Andy and he just asked me if I would like to compete for England in a road race with Steve (Ovett) in Norway which I agreed to immediately. He then stated that he required a further athlete to complete the four (Mike Tagg have also agreed to run) whereupon I suggested that Ian Stewart was running well and with out hesitation he agreed to ask Ian who also accepted the invite.
Due to the Temple affair and Andy's departure at that time you could probably trace a line to the decline of our middle distance running which has not recovered still to date. His ability to use the "big names" to pull in the up and coming athletes to compete at the highest level on the back of them was immense.
Steve Flint, Northampton, England
I was also very saddened to hear of Andy's passing. As a development standard athlete (World Junior medalist), i found Andy's heart to be very much in the right place - promoting the sport around the world, and in particular in under privilaged regions. I was lucky enough to compete both in South Africa and Eastern Europe when Andy played a major part in promoting the sport in those regions. I witnessed Andy rising at first light to distribute advertising material by morning in rural foreign venues, he'd spend the day running a high pressure world class event - covering every inch of the stadium with clinical supervision and by night he'd ensure atheletes were fed, watered and transported safely to and from venues. His influence and professionalism extended to every detail in the stadium and was an inspiration to observe, even as a distant observer. I'll always be grateful to Andy for his guidance, encouragement and professionalism
Antoine Burke, Dublin , Ireland
Andy, in his own way was good for the sport. When shoe companies would flood the market with distance runners in the 80's Andy had places for them to run.
The Coke meet was the Andy Norman Invitational and though he had his way, I liked him. He was still Andy when I saw him last in Tobago a couple of years ago. Involved in the sport and traveling. He will be missed,
Benn Fields
benn fields, Englewood Cliffs, NJ