Barry Flatman
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The world of constantly changing hats that Serena Williams inhabits, in which she is forever switching between the demands of top-flight tennis, fashion design, acting, philanthropic deeds and now writing an inspirational memoir that will double as her life history, can mean that a mission statement laid down several months earlier becomes a curious thing to revisit.
Many is the time Serena has stated her intentions of achieving something one week and then apparently done completely the opposite. Yet she listened with interest as her words of early January this year were read back to her. “My aim is to take care of A and make sure that A is happy. If that is the case then trust me; the tournament titles will come flowing in like all the water crashing over Niagara Falls.”
On hearing that statement, a giggle that gathered momentum into a full-blown laugh ensued; they often do when Serena tries to be serious. Then, regaining her composure, she reflected for a second or two before congratulating herself on her metaphorical choice. “Did I say that?” she asked. “Yeah, I like those words. They pretty much fit the way I felt then and the way I still feel now. It seems to be working.”
If four singles titles and another couple of doubles constitute a torrent, then Serena has been as good as her word. And remember that the haul includes her first US Open triumph in six years, which took her total of Grand Slam singles titles to nine. In addition, she teamed up with big sister Venus to capture a second Wimbledon doubles crown and an Olympic gold medal.
After a career that stretches back 10 years, few now expect Serena to be one of the workaholics of women’s tennis. Yet she tops the 2008 money list by nearly a million dollars, reclaimed the world No 1 ranking (albeit briefly) that she held five years previously and suffered fewer defeats than any leading player, male or female. She has also comfortably qualified for the Sony Eric-sson WTA Tour Championships, to be staged in Qatar, while playing a fraction of the matches of those ranked above her.
“Not a bad year then, I’ll take that, but it’s not over yet,” she insisted, having just returned from a New York bookstore, where she had stocked up on reading matter to amuse herself during the nine-hour flight to Doha. The Middle East is where she will attempt to enhance her fortune at the $4.55m event that ends the women’s tennis calendar and which she last won in 2001. “In some respects I am going into the unknown because I don’t even know where Qatar is on the map. Somebody told me it’s Kuwait. However, I am fit and ready and enthusiastic and fully aware of what awaits me out there on the tennis court. Right now I am just so eager to compete. The will to play is just so strong at the moment and that excites me.”
Such news might come as something of a surprise to the tournament director of the Kremlin Cup in Moscow, to whom Serena sent her apologies a month ago, stating that she was suffering from an injured ankle. Widely published photographs of her surfing in Hawaii barely a week later alongside her boyfriend and rapper, Common, can only have deepened Sergey Leonyuk’s dismay.
Serena has played just the one match since winning the US Open almost two months ago and that was a disappointing display against China’s Na Li in Stuttgart, where she let a 6-0 domination in the opening set crumble into a lame defeat. And there is a reason for the WTA Tour hierarchy to be more than a little anxious until they actually see Serena walking on to the court at the revamped Khalifa International stadium. Three times previously she has qualified for this event and then sent her apologies; a back injury and a damaged left foot forced her out of a November date at Madison Square Garden, New York, in 1999 and 2000, while her troublesome left knee provoked the nonappearance at the 2003 event, at the Staples Centre in Los Angeles.
Then, last year in Madrid, she had to retire after just a set of her opening match against Anna Chakvetadze because of more knee problems, not that she has time for any regrets over that withdrawal. “I don’t recall that as a painful experience,” she said. “I’d never been to Madrid before so I stayed around in the city for a while and had so much fun. I wouldn’t have changed it for anything but don’t worry, I’m healthy this time. In fact, except for a few little problems here and there, I believe I have been pretty much match-fit and focused on my tennis since the beginning of last year when I won the Australian Open. I have been putting in the hard work ever since but it has only been in the last six months that I have seen the results. The hunger and desire to do well has always been there but it is just manifesting itself now.
“This year I really thought I was going to win the French Open again but it didn’t work out that way. Then I should have won the Wimbledon final against Venus. I came apart mentally. I lost my cool. People say it was a good final between the two of us but I don’t remember it in that way. What sticks in my mind was the wind blowing around Centre Court, which made things so difficult. Then, when we went out together to play the doubles final a couple of hours later, there was not a breath of breeze, which made me even more angry.”
Curiously, she maintains that the Olympic gold medal for the doubles in Beijing prompted more delight than the US Open success, during which she celebrated a succession of victories over Doha rivals Venus, Dinara Safina and the current world No 1, Jelena Jankovic, by dancing a jig of delight on the court.
“Yes, I felt good [at Flushing Meadows] but the Olympics were the best thing that happened to me this year,” she said. “I’m the kind of person who believes I will win US Open titles and, growing up, I always aspired to win Grand Slam titles but it was never my goal to win a gold medal. They are supposed to be for people like Michael Phelps, who is somebody I think about in the way a fan does. He did such an amazing job and I would love to meet all the swimmers. They just have the best bodies.”
If travel guides are not on her current reading list then neither are the sort of self-help books such as Who Moved My Cheese? by Dr Spencer Johnson, which focuses on the ability to deal with change and which proved so relevant to her life nearly two years ago. Serena is currently reading The Battle Of Labyrinth, a fantasy work of fiction by Rick Riordan that is recommended for children aged 10 and older.
That choice may be something to do with the fact that she has just begun work on her own life story. Bidding reputedly reached $1.3m for the rights to what Serena is already calling her “inspirational memoirs”. It is due in the bookstores for the preChristmas sales boom next year. She is working in collaboration with Daniel Paisner, who co-wrote the 9/11 recollection Last Man Down with the New York fire department battalion commander Richard Picci-otto. The working title is the far from imaginative Queen Of The Court but she was quick to point out: “It would be wrong to call it my autobiography because I am far too young for that and there are so many more things to happen in my life.
“Plus, it’s not about the way I play and there are so many more things I’m going to do both on the court and off it. I prefer to think of it as my own Who Moved My Cheese? and I want it to motivate other people when they read about the struggles and the difficulties I have been through with all the negativity that was levelled at me. It would be good if I could help people who have a lot of challenges and show them how they might overcome those barriers.”
No less an observer than Billie Jean King remains insistent that Serena could definitely have become the greatest woman to have played tennis if she had been totally focused on the task in hand.
Her upbringing decreed that there would always be other aims and interests in the Williams sisters’ lives. For Serena the most discernible is a desire to make a meaningful contribution to her roots and, immediately once play is over in Doha, she will fly first to South Africa and then Kenya to make gifts of numerous computers to underprivileged schools.
Then she will journey to Senegal to survey land where she intends to build a school of her own. “For years I wanted to do a charity and something I knew would be beneficial for others,” she said. “I kept asking, ‘Should I do something for Africa or should it be for women?’ In 2006 I went to Africa and saw things over there that just weren’t fair. Kids couldn’t afford to go to school because their parents couldn’t afford to pay the equivalent of a dollar a week and that left me mortified. I kept thinking where I would have been without my own education. I realised I had finally found my calling and my love because Africa is my roots, it’s where I come from. So I’ve formed a foundation that will build that school in Senegal to allow those kids to be educated for free. What is most important to me is that they will have a chance to be the best they can be and more.”
The past year has been a strange one for women’s tennis. Justine Henin took everybody by surprise when she retired in May, announcing that she wanted to concetrate on other avenues of her life. Too much play and a subsequent shoulder injury also caused Maria Sharapova to be sidelined since early August. So Serena Williams seems once again to have been proved right in playing an abbreviated schedule and taking time out for other ventures.
“I’ve had a lot of ups and downs; more downs than I care to know,” she said. “But there were ups, too, and I had fun. I’ve always kind of played my own schedule and done my own thing. I’ve lived my life, met lots of new people, done things that matter. I don’t regret anything because I feel like I was able to do everything I wanted to and still have my career.”
After a fashion
- Serena Williams raised eyebrows at this year’s Wimbledon when she warmed up for her first-round match wearing this white mackintosh that left her, in the words of one tennis writer, ‘looking very much like a classic movie private detective with the belt pulled closed in front’. She took it off once the match started and later told journalists: ‘It is definitely not athletic attire. But it is ladylike and I am very ladylike. It goes perfectly with my personality and everything else. I absolutely love trenchcoats. I mean, I love coats, and I don’t know why because I live in Florida, so it doesn’t really add up.’ Williams has her own line of designer clothing, Aneres - her first name spelled backwards.
- Three decades before Williams, a young Chris Evert was turning heads on Centre Court. ‘I have never seen Chris look dishevelled or even pleasantly rumpled,’ said one contemporary. The American’s gold loop earrings and well-cut frocks, not to mention the odd bit of frilly underwear, made her a darling of both sexes
- She may never have won a WTA championship tournament but this proved no obstacle to Anna Kournikova making a career out of the game. She was first 'spotted', making her debut at the US Open, aged 15. Within five years, she had become one of the most searched names on Google, appeared as the face of Berlei's shock absorber sports bras and featured in Sports Illustrated’s swimsuit issues in 2004 and 2005. Following in her wake was another Russian who had talent as well as looks. Maria Sharapova won Wimbledon in 2004, at the age of 18. Since then, modelling deals and sponsors have left her the best paid sportswoman in the world. In 2007, she turned up to play in the US Open wearing a cocktail dress encrusted with 600 crystals: ‘It's always important to feel comfortable in what you're wearing when you're playing.’
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