WHOLEMAN SPA
Wholeman, 67 New Bond Street, London W1 (020 7629 6659; www.wholeman.co.uk).

USP As the name implies, Wholeman offers a holistic approach to male well-being in Mayfair. They’ll scrub, sculpt and massage your exterior, then take care of your insides with a course of vitamins and supplements, designed by the resident naturopath.

GIFT IDEA A huge range of gift sets, vouchers and a treatment advisory service that will help you pick out the best treatment to book for your man's needs. Not cheap, mind.

HOW TO SPEND IT A voucher for a 60-minute deep-tissue massage is £80.

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NICKEL SPA
27 Short Gardens, London WC 2H (0207 240 4048; www.nickelspalondon.co.uk)

USP Claims to be London's first new-generation men-only spa. It’s a smartly unpretentious place just off the trend-central Seven Dials in London’s theatreland. The instant impression is of clean, calm, fresh, male-friendly functionality, rather than frightening fluffy towels.

GIFT IDEA Nickel offers rechargeable gift cards for £25, £50, £75 and £100 which can be redeemed against products or treatments.

HOW TO SPEND IT Love handle wrap costs £60 for 60 minutes; a super-speed facial is £35 for 30 minutes.

MURDOCK
340 Old St, London EC1V 9DS (020 7729 2288; www.murdocklondon.com)

USP Murdock is a one-stop shop for the discerning dandy. The emphasis, as suggested by Murdock's cut-throat razor logo, is on the traditional wet shave but you could spend hours there, leaving smooth-faced with a new haircut, a manicure and polished shoes. You can also pick up some German underwear, an American grosgrain belt, a book for the tube ride home and first-edition grooming products, then carry them away in your new English leather bag.

GIFT IDEA An open gift voucher can be used at the Murdock store to purchase any products or barbering service, or there are personalised gift certificates for specific treatments ranging from £22.50 to £70.

HOW TO SPEND IT The Murdock Full Service costs £70 for an hour and a half of pampering, plus a complimentary glass of Champagne or beer to help him relax, followed by a haircut and shampoo, head massage, traditional wet shave (using hot and cold towels) and shoe polish.

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