Nick Wyke
Attend a special evening hosted by Mike Atherton

It feels like a long way up from the nearby basement of the Cavern Club to the steel and glass penthouse extensions that sit above the new Hard Days Night Hotel in Liverpool. When the Beatles were playing locally back in 1961 they would never have dreamt of such lofty decadence.
Housed in the magnificent Grade II listed Central Buildings, built in 1884 in North John Street, this is the icing on the cake of another temple - an entire block, in fact - to the city’s favourite sons, which is finally due to open ten years and more than £20 million after its owners first had the idea.
From the £650-a-night Lennon and McCartney suites on the fifth and sixth floors, respectively, of the “world’s first” Beatles-themed hotel, you can survey the rooftops and cranes of central Liverpool and its swanky not-yet-finished £1 billion Liverpool One retail project.
The Lennon room comes with white baby grand piano, while upstairs the showpiece in Sir Macca’s suite is a knight’s suit of armour (a nod to his knighthood).
When the doors open on February 1 guests will be greeted by four statues of the Beatles over the cathedral-like arched main door. A gold banister lined staircase leads up to the Brasserie and reception, where hundreds of sheets of Beatles’ music hang from the ceiling and a frieze of black and white stills of the Fab Four runs like a film reel across the top of the entrance wall.
The lobby’s star feature, however, is a bright Yellow Submarine jukebox, apparently one of only 1,000 in existence. And, you’ve guessed it, Beatles music plays night and day throughout the hotel.
The hotel’s feature restaurant Blakes (named after Sir Peter Blake, who designed the cover of the Beatles’ Sergeant Pepper album) looks a promising space, with its dark wood interior, vast windows and giant white lampshades spawning big clear bulbs. The restaurant management team, who hail from Claridges and Kensington Place in London, will be overseen by images of everyone on the cover of the groundbreaking LP while serving “modern British and local, seasonal food” to 80 covers.
The marketing team describe the 110-room four-star hotel as “boutique” but it lacks the intimacy and truly original touches to be classified as such. In the rooms you can watch Beatles films piped directly on to a flat-screen TV while lounging beneath artwork by Beatles artist Shannon, whose work is mediocre at best. Other artworks, acquired from Lennon’s relatives and Mike McCartney (Paul’s brother), are scattered around the hotel.
“The key thing is the art work,” said Neil Sankey, the marketing manager, during a sneak preview. Hmm, perhaps they should concentrate on the music.
The hotel has some nice touches. It claims to be the only hotel in Liverpool where each of the three concierges hold the “key to the city”, meaning they are brimming with useful local knowledge. The sweeping ornate staircase has been restored and is punctuated by polished marble pillars. It encloses a half-moon underlit glass lift still in its original shaft. And maintenance is informed instantly by email when a bulb blows anywhere in the building.
Downstairs, though, is a bit of a write off. An underground conference room with swirling brown Seventies’ style carpet sits in a dead end beyond the token Buddha-themed Hari’s Bar, a bow to the Beatles trippy Indian spell, decked out with the sort of artefacts commonly found at kitsch spas and clad in hideously expensive £1,000-a-roll silk wallpaper.
“It’s the sort of private place we can shut off for exclusive celebrity use,” said Sankey. Grand - very egalitarian and community spirited in the best Liverpool tradition. Not.
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
With rail travel in Europe on the rise, we review the benefits of travelling by train
In this special section we explore new food trends to help improve your dinner party and impress guests
Enjoy further reading from Travel to Fashion, Business to Sport, discover more



Free luxury travel brochures from specialist tour operators. Find your perfect holiday
Worldwide holidays from Times Selects. View our e-brochure and check out our superb collection of escorted tours
Advertise your home to the best travel audience on Times Online and VacationRentalPeople.com
Shortcuts to help you find topical sections and articles
1998
£47,955
12 months for the price of 11 and a 5% discount.
Offer ends 31/11/09
Check your free Experian credit report before applying
Car Insurance
£100,000
Barnardos
UK
PwC’s Consulting practice helps businesses of all shapes and sizes work smarter and grow faster
PwC
£37,000
Department for Culture, Media and Sport
London
Currently £36,285
Department for Culture, Media and Sport
London
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
Includes flights, accommodation with room upgrades, transfers city tours in Hong Kong and Bangkok.
PremierHolidays.co.uk
For your ultimate tailor-made ski holiday, click here
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
World Class Golf, Spa and preferential Beach Club. Private estate overlooking West Coast
Villas from £275 per night inclusive of Golf
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.