Iloho.com is a community website that offers travellers forums to share travel itineraries, meet other travellers and discuss travel news.

Where Iloho is trying to differentiate itself from other Travel 2.0 sites, such as WAYN and Tripup, is through the recent addition of a section for sharing pictures of famous landmarks and an airline reviews forum.

The former section is still quite thinly populated but once it builds content it will be a useful tool for first-time visitors to get their bearings and also find good shots they’d like to replicate. The top sites list, which includes the Taj Mahal and Forbidden City is a useful quick reference, or there’s a Google map to link to photo collections.

Like all Iloho features, users can comment on and rate photos so the best ones should find their way to the top.

The airline review forum is, similarly, little used so far, and would benefit from offering a review search by airline as well as the more specific route search. The spelling mistake in the menu here (brwose) needs correcting.

Design is colourful and intuitive throughout the site and there is a pleasant absence of pop-up and banner adverts. The various five main sections are navigable from the homepage by a large illustrated menu bar, then on section pages this shrinks to a smaller heading bar.

The idea is that eventually this site will offer comprehensive airline information by route, with details on the in-flight catering, entertainment and seating. Like all Travel 2.0 websites, its ability to become as successful as partner frequent flyer sites FlyerTalk.com and WebFlyer Network, will depend on the level of participation.

Currently the section is overwhelmed by reviews of Iloho’s launch partners Japan Airlines and Oasis Hong Kong Airlines.

Of the older sections, the itineraries, which are rated, offer useful advice on how to plan trips to unfamiliar countries, and the travel news section is filled with useful tips from around the web.

We love: the democratic approach of rating and commenting on stories, reviews and pictures; the clean and intuitive design

We hate: the lack of content on some sections, although these are only recently launched; the excessive content about launch partner airlines; it’s hard to tell how big the community of users are because no hits are shown

Verdict

Design: 7/10

Navigation: 8/10

Content: 5/10

Fulfilment: 6/10

Overall score: 26/40

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