More people are choosing to holiday in a motorhome than ever before according to new figures released by the Caravan Club.

Already, bookings for caravan and motorhome sites across the UK are up 8 per cent on last year and experts say this is only going to increase.

Alvin Wiggins of Motorhome Groups, a motorhome hire service based in Nottinghamshire told Times Online: “My customer enquiries have doubled and business in booming. Not only am I receiving enquiries from British holidaymakers that have decided to stay in the UK this summer, I’ve also seen a surge in holidaymakers from the continent.”

In the past decade, sales of new motorhomes have more than trebled, exceeding 11,000 in the UK in 2007, while the Caravan Club claims that caravanning is the most popular paid-for holiday choice in Britain.

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So when did motorhoming officially become cool?

In 2001 Jamie Oliver hit the road in his campervan to promote his new book while Jenson Button, Mark Owen, Jason Robinson and Kelly Holmes are all reported to enjoy a holiday on four wheels.

Nikki Nichol, head of PR at the Caravan Club, which celebrates its 101st birthday this year, said: “I’m a firm believer that motorhoming has always been cool.

“People are realising that motorhomes provide the ideal way to go on holiday, where you can set your own timetable and you’re free to come and go as you please and not be restricted by flight times or hotel deadlines.”

Some argue that the credit crunch is to blame but Nichol says that it is something much simpler: “People are beginning to fall back in love with the UK and there’s so much of the country that people haven’t explored and in a motorhome you have the freedom to do that.”

However, a new motorhome doesn’t come cheap, with some costing around £250,000. Helen Avery, editor of Motor Caravans Magazine says: “As people are retiring younger and getting a lump sum when they finish they have got that disposable income. The average price of a motorhome is £30,000 to £40,000 so it can be expensive but if you look at the cost of holidays over a number of years it is very good value.

“There’s also a very strong second hand market where you can pick one up for around £10,000.”

While the majority of her readers tend to be the empty-nester generation, the motorhome is growing in popularity amongst young couples and families.

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