James Collard
Enjoy Times+ for five weeks
for just £5

“Hello. I’m André Balazs. Do we need helmets?” the hotelier asks briskly, cutting an incongruously dapper figure as he strides across a construction site beside Manhattan’s Westside Highway. Our hard hats on, he walks me through what, later this year, will be the new Standard – the latest of four cool but affordable hotels.
For all-round coolness, it’s certainly in the right spot. We’re just round the corner from the boutique Jeffrey, media-central SoHo House and perennially crowded Pastis restaurant, all of which have helped transform this neighbourhood from what it says on the can – the Meatpacking District – into where the Downtown crowd want to be.
So, this is the perfect spot for a hip hotel – especially one that isn’t so implausibly priced as to be out of most people’s league or beyond the reach of their expense accounts.
“Here’s the beer garden,” Balazs tells me, although, right now, that’s hard to imagine, and “this will be a restaurant, which will look more like one of the other old buildings round here, below the skyline”. But rising above us is the hotel itself. The ground plan is of a flattened V, more or less at right angles to the highway. From street level, what thrills is the way it straddles the High Line, a disused elevated railway shortly to be landscaped and turned into one of the world’s most unusual public parks.
When we’ve ascended by cage lift to the 15th floor, with Balazs pointing out a bar here and a little club there, what takes you aback is the spectacular view the hotel will command, not just over this, a relatively low-rise section of Manhattan, but across the Hudson to New Jersey and all the way down to Lady Liberty. It’s breathtaking.
He points out another, smaller boutique hotel he’s going to open, and then, smiling apologetically, Diane von Furstenberg’s bedroom – a glass, dome-like structure atop a nearby building, hitherto un-overlooked. It seems the fashion designer, aka Mrs Barry Diller, is being a good sport about it, having installed a kind of tent under the glass to preserve some privacy. But the Standard isn’t about to be overlooked, he explains contentedly. This is pretty much the last available plot in the area, while the surrounding buildings are “landmarked” – a status comparable to our listing.
Balazs isn’t a well-known figure in Britain – not yet, at least. His name, by the way, is Hungarian and pronounced like the first two syllables of Bellagio.
He popped up in the gossip columns because of his on-off relationship – now off – with Uma Thurman. As a collector, he’ll get some attention in the arts press, later this month, when his Maison Tropicale – a kind of prefab and an architectural classic, bought at auction for $4.9 million (£2.5 million) – takes up position outside the Tate Modern as part of a show celebrating the work of French modernist Jean Prouvé further down the Thames at the Design Museum.
Balazs will cement a more permanent connection sometime soon when he opens a hotel here – which, if you’re the kind of person who is excited by such things, is a very exciting prospect indeed. For, as that sneak preview of the new Standard suggests, Balazs’s aren’t just any old hotels and he’s not just any old hotelier, but rather a real-estate developer creative enough to merit being described as one of America’s foremost tastemakers.
Over the years, I’ve spent time (though, sadly, not nearly enough) in most of Balazs’s hotels and they’re all fun, one way or another. Also in New York, at one end of the scale there is the budget QT and at the other, the smart but low-key Mercer in SoHo. In Miami there is the Raleigh, a restored Art Deco gem that has been one of the motors for the transformation of “what was a second-tier American city”, as Balazs puts it, into the super-cool venue for the art-meets-money-fest that is Art Basel Miami Beach, plus another Standard.
On Shelter Island, New York, there’s Sunset Beach, a jeujed-up Sixties motel as groovy as a Herb Alpert track, where, a few years back, I spent one of the great weekends away of my life. Leo DiCaprio was there at the time, but the overall impression was of simplicity, and fellow guests were New Yorkers far too laid-back to be in the Hamptons, sipping cocktails and trading jokes as the sun went down. In LA, Balazs has two more Standards. One is a bling-bling kind
of place in an oil company HQ in Downtown LA. The other, on Sunset Strip, is one of the finest affordable hotels anywhere in the world – hip, certainly, but hospitable, too.
Search for a holiday
e.g. Villa in Tuscany
Industry sectors news at a glance. Interactive heatmap, video and podcast
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
In this special section we explore new food trends to help improve your dinner party and impress guests
Enjoy further reading from Travel to Fashion, Business to Sport, discover more



Free luxury travel brochures from specialist tour operators. Find your perfect holiday
Worldwide holidays from Times Selects. View our e-brochure and check out our superb collection of escorted tours
Advertise your home to the best travel audience on Times Online and VacationRentalPeople.com
Shortcuts to help you find topical sections and articles
1998
£47,955
2004
£56,950
Essex
Check your free Experian credit report before applying
Car Insurance
From £44,589
HM PRISON SERVICE
Nationwide
Competitive
Hickman and Rose
London
Romulus Construction Limited
London
£100,000
Home Office
Liverpool
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
Pay for an Ocean view and receive a free upgrade to a Balcony stateroom + up to $200 Free Onboard Spend!
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
Wintersun - inspiration for your winter holiday
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2010 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.